Marketing Channel: Microsites

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Microsites Marketing Channel

Channel Details

  • Channel Group: Digital and Web
  • Channel Function: Brand Awareness, Brand Reinforcement, Customer Acquisition, Customer Conversion, Customer Engagement, Customer Retention, Delivery, Digital, Marketing, Service, and Transactional
  • Channel Type: Direct Response, Personalizable, and Scaleable
  • Relative Cost: Low

Channel Scores

Scale of 1-5 (5 is high)
     

  • Brand Score: 2
  • Customer Score: 4
  • Function Score: 4
  • Channel Score: 1