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Marketing Channel: Offices/HQ

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Offices/HQ Marketing Channel

Channel Details

  • Channel Group: Person, Physical, and Stores
  • Channel Function: Brand Reinforcement, Customer Conversion, Customer Engagement, Customer Retention, Delivery, Marketing, Service, and Transactional
  • Channel Type: Above the Line and Direct Response
  • Relative Cost: Very High

Channel Scores

Scale of 1-5 (5 is high)
     

  • Brand Score: 1
  • Customer Score: 3
  • Function Score: 4
  • Channel Score: 3