Marketing Channel: Podcast

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Podcast Marketing Channel

Channel Details

  • Channel Group: Content and Digital
  • Channel Function: Brand Reinforcement, Customer Acquisition, Customer Engagement, Customer Retention, Digital, and Marketing
  • Channel Type: Above the Line, Inbound, and Scaleable
  • Relative Cost: Very Low

Channel Scores

Scale of 1-5 (5 is high)
     

  • Brand Score: 1
  • Customer Score: 3
  • Function Score: 1
  • Channel Score: 1