Marketing Channel: POS displays

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POS displays Marketing Channel

Channel Details

  • Channel Group: Physical, Print, and Stores
  • Channel Function: Brand Awareness, Brand Reinforcement, Customer Acquisition, Customer Conversion, Marketing, and Service
  • Channel Type: Above the Line and Direct Response
  • Relative Cost: Average

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 2
  • Customer Score: 2
  • Function Score: 2
  • Channel Score: 3