Marketing Channel: POS displays
Channel Details
- Channel Group: Physical, Print, and Stores
- Channel Function: Brand Awareness, Brand Reinforcement, Customer Acquisition, Customer Conversion, Marketing, and Service
- Channel Type: Above the Line and Direct Response
- Relative Cost: Average
Channel Scores
Scale of 1-5 (5 is high)
- Brand Score: 2
- Customer Score: 2
- Function Score: 2
- Channel Score: 3