Marketing Channel: Postal/White mail

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Postal/White mail Marketing Channel

Channel Details

  • Channel Group: Mail, Physical, and Print
  • Channel Function: Brand Awareness, Brand Reinforcement, Customer Acquisition, Customer Engagement, Delivery, and Marketing
  • Channel Type: Direct Response, Personalizable, and Scaleable
  • Relative Cost: Average

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 2
  • Customer Score: 2
  • Function Score: 2
  • Channel Score: 2