Marketing Channel: Research paper

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Research paper Marketing Channel

Channel Details

  • Channel Group: Content, Digital, and Print
  • Channel Function: Brand Awareness, Brand Reinforcement, Customer Acquisition, Customer Engagement, Customer Retention, Digital, and Marketing
  • Channel Type: Above the Line, Direct Response, Inbound, and Scaleable
  • Relative Cost: Low

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 2
  • Customer Score: 3
  • Function Score: 1
  • Channel Score: 2