Marketing Channel: RFID tags

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RFID tags Marketing Channel

Channel Details

  • Channel Group: Digital, Physical, and Stores
  • Channel Function: Brand Reinforcement, Customer Acquisition, Digital, Marketing, and Transactional
  • Channel Type: Above the Line and Direct Response
  • Relative Cost: High

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 1
  • Customer Score: 1
  • Function Score: 2
  • Channel Score: 3