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Marketing Channel: SMS

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SMS Marketing Channel

Channel Details

  • Channel Group: Digital and Mobile
  • Channel Function: Brand Reinforcement, Customer Acquisition, Customer Conversion, Customer Engagement, Customer Retention, Digital, Marketing, Service, and Transactional
  • Channel Type: Direct Response, Personalizable, and Scaleable
  • Relative Cost: Low

Channel Scores

Scale of 1-5 (5 is high)
     

  • Brand Score: 1
  • Customer Score: 4
  • Function Score: 3
  • Channel Score: 2