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Marketing Channel: Songs

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Songs Marketing Channel

Channel Details

  • Channel Group: Advertising, Digital, and Stores
  • Channel Function: Brand Reinforcement, Customer Acquisition, Digital, and Marketing
  • Channel Type: Above the Line and Scaleable
  • Relative Cost: Average

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 1
  • Customer Score: 1
  • Function Score: 1
  • Channel Score: 2