Marketing Channel: Stores

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Stores Marketing Channel

Channel Details

  • Channel Group: Outdoors, Person, Physical, and Stores
  • Channel Function: Brand Awareness, Brand Reinforcement, Customer Acquisition, Customer Conversion, Delivery, Marketing, Service, and Transactional
  • Channel Type: Direct Response and Personalizable
  • Relative Cost: Very High

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 2
  • Customer Score: 2
  • Function Score: 4
  • Channel Score: 4