Marketing Channel: Telephone automation (IVR)

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Telephone automation (IVR) Marketing Channel

Channel Details

  • Channel Group: Digital, Mobile, and Telephone
  • Channel Function: Brand Reinforcement, Customer Acquisition, Customer Conversion, Digital, Service, and Transactional
  • Channel Type: Direct Response, Personalizable, and Scaleable
  • Relative Cost: Average

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 1
  • Customer Score: 2
  • Function Score: 2
  • Channel Score: 2