Marketing Channel: Telesales/marketing

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Telesales/marketing Marketing Channel

Channel Details

  • Channel Group: Mobile, Person, and Telephone
  • Channel Function: Brand Awareness, Brand Reinforcement, Customer Acquisition, Customer Conversion, Customer Retention, Marketing, and Transactional
  • Channel Type: Direct Response and Personalizable
  • Relative Cost: Average

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 2
  • Customer Score: 3
  • Function Score: 2
  • Channel Score: 2