Marketing Channel: TV channel

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TV channel Marketing Channel

Channel Details

  • Channel Group: Digital and TV
  • Channel Function: Brand Awareness, Brand Reinforcement, Customer Acquisition, Customer Engagement, Customer Retention, Delivery, Digital, Marketing, and Service
  • Channel Type: Above the Line and Scaleable
  • Relative Cost: Very High

Channel Scores

Scale of 1-5 (5 is high)
     

  • Brand Score: 2
  • Customer Score: 3
  • Function Score: 3
  • Channel Score: 2