Marketing Channel: TV channel
Channel Details
- Channel Group: Digital and TV
- Channel Function: Brand Awareness, Brand Reinforcement, Customer Acquisition, Customer Engagement, Customer Retention, Delivery, Digital, Marketing, and Service
- Channel Type: Above the Line and Scaleable
- Relative Cost: Very High
Channel Scores
Scale of 1-5 (5 is high)
- Brand Score: 2
- Customer Score: 3
- Function Score: 3
- Channel Score: 2