Marketing Channel: Twitter account

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Twitter account Marketing Channel

Channel Details

  • Channel Group: Digital and Social
  • Channel Function: Brand Reinforcement, Customer Acquisition, Customer Engagement, Customer Retention, Digital, Marketing, Service, and Transactional
  • Channel Type: Inbound and Scaleable
  • Relative Cost: Very Low

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 1
  • Customer Score: 3
  • Function Score: 3
  • Channel Score: 1