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Marketing Channel: USSD (Unstructured Supplementary Service Data)

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USSD (Unstructured Supplementary Service Data) Marketing Channel

Channel Details

  • Channel Group: Mobile
  • Channel Function: Brand Reinforcement, Customer Conversion, Customer Engagement, Customer Retention, and Marketing
  • Channel Type: Direct Response, Personalizable, and Scaleable
  • Relative Cost: Average

Channel Scores

Scale of 1-5 (5 is high)
     

  • Brand Score: 1
  • Customer Score: 3
  • Function Score: 1
  • Channel Score: 1