Marketing Channel: YouTube ‘pre-rolls’ and TrueView

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YouTube ‘pre-rolls’ and TrueView Marketing Channel

Channel Details

  • Channel Group: Advertising and Digital
  • Channel Function: Brand Awareness, Brand Reinforcement, Customer Acquisition, Digital, and Marketing
  • Channel Type: Direct Response
  • Relative Cost: Average

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 2
  • Customer Score: 1
  • Function Score: 1
  • Channel Score: 1