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Competing for Attention

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photo credit: skampy

As a small business owner, I know, it is HARD to keep the focus on growing your business when the needs of your current business continually take all your time and attention. But here’s the thing we all know, intuitively, if we don’t focus our attention on doing those things that grow our business, we won’t stay busy. And in this economy, staying busy is necessary to stay in business.

To that end, we all need to be setting aside at least 10% of our workweek  and up to 50% of the week focused on growing your business. So, if your normal work week is 40 hours (I know, very few business owners can claim that luxurious schedule.) You need to spending at least 4 hours a week (and perhaps something more like 20 hours a week) focused on taking your business to the next level and keeping your sales funnel full.

That dedicated time, once established in your routine will become invaluable to you, and as you can imagine are very easily filled. Community organizations, networking groups, leads groups, and Chambers of Commerce are some of the ways you can (and should) spend your time. Even as someone whose profession is Advertising, I’m the first one to tell you word of mouth is critical to any business’ success, (we just use advertising to spread the word faster.) It’s important that you keep your website fresh, your social media accounts filled with chatter, and  your blog posts made on regular schedule. It’s also important that your next big sale, your company’s anniversary is planned, and relationships with your current clients are positive ones.

All of that is considered marketing, and all of that creates your brand in the marketplace. And with all that marketing, you’re going to find you’re sales funnel full and you’re going to have to be proactive about balancing your time.  But you can do it, you just have to remember what’s important and why it’s important to make the time to attend the meetings that will grow your business overtime.


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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