Welcome to the Content Marketing Insights corner of Paradux Media Group’s blog, where we unravel the secrets of creating compelling narratives that resonate with your audience in the ever-evolving digital landscape.

Content marketing has transcended traditional advertising, becoming the heartbeat of online engagement. In this category, we navigate the dynamic world of content creation, offering a blend of strategic insights and creative inspiration to empower businesses to connect authentically with their target audience.

At Paradux Media Group, we understand that content is more than just words on a page; it’s a powerful tool for building relationships, establishing authority, and fostering brand loyalty. Our articles explore the latest trends, proven strategies, and emerging technologies that shape effective content marketing campaigns.

Discover the art of crafting engaging and shareable content that not only captures attention but also drives meaningful interactions. From blog posts and social media content to video marketing and beyond, we cover a spectrum of mediums to help you tailor your content strategy to your unique brand and audience.

Explore the science behind successful content planning and distribution. Our insights delve into understanding your audience, creating buyer personas, and developing a content calendar that ensures a consistent and impactful online presence. Whether you’re a small business owner or a marketing professional, our goal is to equip you with the knowledge to leverage content marketing as a potent tool in your marketing arsenal.

Stay abreast of industry trends, from the rise of interactive content to the importance of storytelling in brand narratives. Our articles provide actionable takeaways, practical tips, and case studies to guide you through the ever-changing landscape of content marketing.

Join us on this journey of exploration and mastery. Let Paradux Media Group be your companion as you embark on the exciting path of content marketing, where creativity meets strategy, and every word has the potential to leave a lasting impression on your audience.

Content Marketing Ideas

Content marketing is a marketing strategy that deals mainly with creating and sharing different types of media and publishing content that will later be used to bring in new customers or retain older customers for any business. For people who have businesses online or brick and mortar stores, it is important to keep business up…

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What is Content Marketing?

Content marketing is the art in which businesses communicate with their customers and prospects without selling their products. It is a strategic marketing approach that is focused on the creation and distribution of valuable, consistent and engaging content with the aim of attracting and retaining the audience. Moreover, the content marketing strategy is mainly aimed…

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Marketing: Past, Present, Future

Marketing trends can help any organization determine where the organization has been, where it is now, and where it will be in the future. With any analysis, it is important to understand all the factors that make up these trends. It is necessary for the organization to establish clear goals to accomplish them. They need to…

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Are You Using the Facebook Milestone Post Feature?

Facebook is a dynamic online social media platform, and new features are rolled out to its users regularly. Most of these new features are meant to magnify one’s social media presence to friends, families and potential customers as far as businesses are concerned. Have you come across a Facebook milestone post in one of your…

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Instagram Introduces Sponsored Ads

This week Instagram introduced sponsored ads. Instagram Ads API Partners will be able to perform tasks including scheduling and publishing content to the Facebook owned photo and video-sharing network, monitoring audiences and sharing access to Instagram accounts. Instagram did not make any formal announcement about its application-programming interface, saying in an email to SocialTimes: “Instagram…

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Function and Impact of Political Advertising Agencies on Political Campaigns

Advertising agencies have grown and diversified over the years as more industries appreciate the value that advertising adds to their brands. Today, there are advertising agencies dealing with products, online marketing, persons who draw huge public interest like actors and artists among others. Political advertising agencies help candidates gain popularity and win elections. Like any…

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Why You Need An Advertising Agency To Run Your Social Media

Social Media campaigns have transformed well beyond the “if monkeys could type,” or “I can hire any high school kid to run a social media campaign.” Social Media has advanced past the ask a yes or no question and expect to get engagement. Large or small business social media today takes several skills that usually can’t…

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Facebook Rolls Out a Bluetooth Beacon For Small Businesses

In June, Facebook began to send out invites to small businesses for FREE Bluetooth beacons. They have now begun to arrive and have opened up the invites to many more small businesses. You can click on this link to see if you are eligible to order your Bluetooth beacon. So what’s the benefit of the…

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One of the Top Global Brand Experts, 2015: Tisha Oehmen

Top brand expert Tisha Oehmen was recently named one of the Top Global Brand Experts for 2015. Tisha’s company, Paradux Media Group, is a full-service marketing agency that specializes in branding and messaging, specifically concentrating on social media networks. Tisha is part of the new generation of global brand experts that are teaching companies how…

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The New Video and Social Media Age

We are rapidly approaching the era of “video marketing” as businesses find new, inventive ways to use the medium to reach customers. Not just large brands, but with technology even smaller brands and businesses are finding their niche in the realm of video marketing. The ease of video through smart phones and the advancement of…

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Is Promoting On Facebook Worth It?

Better Brand Recognition Facebook, and social media networks, in general, allows you to syndicate your content increasing your visibility over time. You have a voice and content you should share with your audience, and Facebook is an excellent place to do it. New customers will find your brand more accessible and easier to do business with,…

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How to Write Emails That Will be Read

One of the most common forms of communication we use today is email. In fact, it’s not unusual for people to have more than a hundred emails land in their inbox in a single day. It’s overwhelming. It’s also easy to get ignored. If you’re finding that people aren’t opening or reading your emails, there…

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A Mobile Website Leads to Successful Social Media Promotions

More and more people prefer their mobile phones more than their personal computers. Since smartphones and tablets are easier on-the-go than a laptop computer, it is more likely that people would want to make business transactions using these devices. With that said, a mobile website for your business would allow you to reach out to…

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3 Pieces of Branding Audio Every Business Should be Using in Their Marketing

With the popularity of video marketing on the constant rise, one category of effective, engaging content often gets overlooked: audio. For both online and traditional marketing channels, if you’re ignoring audio’s potential to build your brand, you’re missing out on an important way to speak directly to your customers, clients and prospects. But just as…

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Why Hire an Email Marketing Agency?

Before considering whether or not you need an email marketing agency, let’s first take a look at what they do. In simplest terms, email marketing happens whenever a company sends out a commercial message via email. These messages are requests for business, sales letters, solicitations, or just advertisements. The idea is that they’re using email…

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Advertising Agencies In Oregon – Set Yourself Apart from the Crowd

It’s a competitive economy today and you do not want to be just another small fish in a big pond. You have to set yourself apart from the others and make your business stand out head and shoulders above the rest. Advertising agencies in Oregon can help you to make others take notice of your…

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Facebook Tweaks

As Facebook continues to play an important role in marketing for businesses, those that rely on it to reach their customers are finding more and more bits of information they need to be aware of in order to maximize its potential. For those whose job it is to figure out just how Facebook can be…

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Social Media Ideas For Events

Social media is changing the way people market their events. In fact, the name of the marketing game today is engaging people long before the event begins and making it easy for them to sign up and participate. Leveraging social media is an excellent strategy for reaching the largest audience possible, giving marketers a chance…

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Facebook “Likes” Why You May Have Lost Some Likes Last Week

As Page Administrators you may begin to see this message, “We’ve recently updated the way we measure how many people like your Page…” Facebook is on a mission to remove inactive or fake accounts that have liked your Page. What IS accurate and you can take from this is that you may see a small drop…

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Why Blog?

Blogging can mean a variety of things to a variety of people for a range of reasons. Blogging is not just meant for business people, but also for ordinary people like yourselves. Blogging is important to express your business, and carries many benefits. Attract an audience to your blog When you blog, you can reach a…

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