Email Marketing

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Email Newsletters – Powerful Communication Tools

Great marketing is about layering. It’s about creating many different channels of communication that all support each other and build on each other. We’ve previously talked about using traditional media to augment your social media efforts, but how many of you use an email blast-newsletter to communicate with customers and potential customers? If the answer… Read More

<a href="http://www.flickr.com/photos/1banaan/5172263317/" title="Orang outang by 1banaan, on Flickr">Photo Credit 1banaan</a>

Online Guerrilla Tactics

I have to admit, as much as I work in social media and employ guerrilla tactics to spread messages in a community, I hadn’t adequately considered ways to utilize guerrilla tactics online to drive traffic to your website and business until recently. So having given it some thought (at long last) here are my top… Read More