Welcome to the Content Marketing Insights corner of Paradux Media Group’s blog, where we unravel the secrets of creating compelling narratives that resonate with your audience in the ever-evolving digital landscape.

Content marketing has transcended traditional advertising, becoming the heartbeat of online engagement. In this category, we navigate the dynamic world of content creation, offering a blend of strategic insights and creative inspiration to empower businesses to connect authentically with their target audience.

At Paradux Media Group, we understand that content is more than just words on a page; it’s a powerful tool for building relationships, establishing authority, and fostering brand loyalty. Our articles explore the latest trends, proven strategies, and emerging technologies that shape effective content marketing campaigns.

Discover the art of crafting engaging and shareable content that not only captures attention but also drives meaningful interactions. From blog posts and social media content to video marketing and beyond, we cover a spectrum of mediums to help you tailor your content strategy to your unique brand and audience.

Explore the science behind successful content planning and distribution. Our insights delve into understanding your audience, creating buyer personas, and developing a content calendar that ensures a consistent and impactful online presence. Whether you’re a small business owner or a marketing professional, our goal is to equip you with the knowledge to leverage content marketing as a potent tool in your marketing arsenal.

Stay abreast of industry trends, from the rise of interactive content to the importance of storytelling in brand narratives. Our articles provide actionable takeaways, practical tips, and case studies to guide you through the ever-changing landscape of content marketing.

Join us on this journey of exploration and mastery. Let Paradux Media Group be your companion as you embark on the exciting path of content marketing, where creativity meets strategy, and every word has the potential to leave a lasting impression on your audience.

Optimize Your Website to Build Trust with Your Customers

87% of shoppers begin looking for a product with online searches.  If your website isn’t coming up as an option when customers search for relevant products and services in your area, you are missing out on valuable sales.  In marketing terms, we’re talking about search engine optimization or “SEO,” but really, it’s all about making…

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Why Email Marketing Campaigns Achieve ROI’s of $40 or More

Every person using the internet has an email account.  Think about that for a moment.  Sure, people are mindlessly scrolling on Facebook, Twitter, and TikTok throughout the day. Still, every single one of those people has an email box they check purposefully regularly.  Although you may not want to reach all 4.03 billion people worldwide…

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iOS 15 Privacy Settings Implications for Email Marketing Campaigns

In September, Apple plans to release iOS 15.  This new version promises Apple phone consumers many new features, including an expanded Wallet app functionality, extended Safari browser capabilities, a new “focus” mode to hide apps the user doesn’t want to see, an iMessage redesign, and more.  One of the new features that are getting a…

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How to Optimize Your Content Marketing

If you could hop into a time machine and travel back to the 1970s, you would be challenged to find any marketing expert claiming articles are an investment in your business.  But today, content is exactly that.  When consumers are tied to electronic devices for everything from work, emails, streaming movies and television shows, and…

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Why Investing in a Professionally Built and Managed Website is a Smart Business Decision

Years ago, business owners invested significant resources in a physical storefront.  To get noticed, a business needed a brightly lit sign close to a well-traveled street, an accessible parking lot, and a clean and attractive entranceway.  Marketing staff focused on designing eye-catching advertisements for “The Yellow Pages” and created promotions to be shared via local…

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Do You Have a Business Blog?

Blogging isn’t a new thing.  It’s hard to call something an innovative idea when blogging reached popularity during the mid 2000’s.  By January of 2005, 32 million Americans, or nearly 10% of the population, were routinely reading blogs.  Even more of us discovered how online blogs connect people with shared interests through the 2009 release…

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Simple Ways to Increase Your Exposure on Facebook

According to market.us, 74% of social media traffic is on Facebook, and Internet users between the ages of 16 to 64 spend nearly two and a half hours each day on social media.   Facebook is an ideal medium for small and local businesses to increase their customer base and achieve brand loyalty.  However, it is…

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Is Social Media Photography Best Left to the Professionals?

The internet is rapidly transforming the way we do business today, and this is particularly true in the realm of content marketing. Gone are the days of straightforward TV commercials and passive ads that interrupt people’s daily activities. Today’s businesses need a more social approach, engaging in conversations with their customers and creating relationships like…

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Winning Over Hearts and Wallets

Content marketing continues to lead the way for innovative companies looking to get the most out of their marketing. The subject is relatively confusing, mainly because it’s a full-pronged approach to getting the word out that takes a high-level of mastery to execute correctly. Still, any business that’s willing to follow the rules can launch…

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Can I Use That Image On Social Media?

It is essential to use quality images when marketing products on social media. Most people tend to click through content that has images than those that lack. Research shows that social media posts that have attractive photos get reactions two to three times more than the posts that don’t have them. However, it is essential…

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Benefits Of Mobile Advertising

Possibly it’s been a long time since you’ve thought about mobile ads. If that’s the case, it may be time to revisit the subject. After the latest holiday season, digital marketers now understand why mobile advertising is a requirement for any enterprise that sells online. Social Commerce Is Growing Fast More people are purchasing online…

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SEO In 2020 – Doing It Right

In many ways, SEO in 2020 is the year to return to recent basics in search engine optimization. The key, however, will be to make sure that each element of your SEO is as strong as it possibly can be. Use this checklist on each of your sites to make sure that you have ticked…

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Cause Marketing Makes a Big Impact

Many nonprofits have already learned the importance of harvesting social media to raise awareness and funds for their organization through cause marketing. If you are a nonprofit in Southern Oregon, you may want to consider if this type of digital marketing is right for your organization. Look at these examples and see if a similar…

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Why Product Photography Matters

Many online retailers realize that product photography ranks high on the list of factors affecting customer satisfaction. However, some don’t realize why product photography matters. With the transition away from brick and mortar stores, the ability to pick up and compare products has disappeared. Consumers want to see what they are purchasing before they make…

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Social Media Ad Campaigns

Staging a social media ad campaign is necessary for your business. You need to have a clear plan and goal of what you want and the kind of result you expect to achieve. The clearer you are concerning your basic expectations, the easier it will be to gauge your level of success. What are the…

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The Importance of SEO and Content Marketing

Quality content cultivates an interest in your product, and as a marketer, it’s the reason you work hard. Content comes in the form of articles, videos, podcasts, email, advertising, and other forms used to get your message to your readers. The constant debate about what defines quality content rages on, but from an SEO perspective,…

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Internet Marketing For Your Business

The most important reasons that your company should consider internet marketing is the chance to get discovered more often on major search engines. The vast majority of people who use these search engines like Google don’t scroll past the results on page one, which means that you should do everything in your power to get…

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Why Hire a Social Media Agency?

There is a more significant transformation of the global market than at any since that of the industrial revolution. This is the direct result of the Internet. It changed forever the way businesses operate with each other and consumers. There are now an incredible number of marketing opportunities. Add to this an amazing access to…

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Content Marketing Strategy

An Effective Marketing Strategy for Small Businesses In the current digital marketing world, content marketing is among the most effective tools used for creating a connection with the target audience. Top business brands mainly rely on marketing agencies to revamp their marketing strategies to international standards and stay organized. Why Prefer Content Marketing Strategy? It…

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Social Media Digital Marketing Agency

As we turn the calendar to 2019, now is a good time for Southern Oregon businesses to ask if they are doing business with the right digital marketing company. Whether you own a business in Medford, Oregon; Grants Pass, Oregon; Eagle Point Oregon or elsewhere in the region, it is important that you get the…

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