Content Marketing

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cyber monday

Marketing Guide to Capturing Online Sales this Cyber Monday

It’s no secret that the day after Thanksgiving is expected to be one of the biggest shopping days of the year. While many business owners know this, they haven’t recognized the fact that they can utilize online marketing strategies to optimize their sales. By participating in Cyber Monday, you’ll likely find that your company can… Read More

creative marketing ideas

Creative Marketing Ideas for Small and Mid Sized Businesses

Marketing costs can become a big expenditure for small and mid-sized businesses, and yet it is a critical way to securing repeat business and finding new customers. Although smaller businesses cannot compete with the big ads created by mammoth corporations, they can come up with creative marketing ideas to reach their niche with interesting messages… Read More

creative marketing

Small Budget, No Problem: Creative Marketing Ideas for Small Business

Unlike large corporations, small businesses simply don’t have the budget to drop a few million dollars into advertising and promoting their brand. This doesn’t mean, however, that they can’t engage in marketing. Small businesses can make up for their smaller budget with creativity and efficiently grow and maintain their consumer bases. Let’s look at 12… Read More

social media marketing

What is New in Social Media Marketing?

Still remember some trending topics in social media such as #IceBucketChallenge, #Bring Back Our Daughter, and many other campaigns? Those campaigns surprisingly rocked the social media world making some of us realize how powerful the social media marketing is. The new truth about social network is the impressive feedback from society; Instagram has approximately 300… Read More

content marketing strategy

Why Using Content Marketing Makes Sense

Content marketing is a method by which promotional advertising is packaged within informative and educational content to provide a solution to readers needs without using what might be seen as an effective sales pitch. Content Marketing is the process of communicating with your readers and prospects without necessarily selling. It is non-interference promoting. What makes… Read More

content marketing ideas

Content Marketing Ideas

Content marketing is a marketing strategy that deals mainly with creating and sharing different types of media and publishing content that will later be used to bring in new customers or retain older customers for any business. For people who have businesses online or brick and mortar stores, it is important to keep business up… Read More

What is Content Marketing

What is Content Marketing?

Content marketing is the art in which businesses communicate with their customers and prospects without selling their products. It is a strategic marketing approach that is focused on the creation and distribution of valuable, consistent and engaging content with the aim of attracting and retaining the audience. Moreover, the content marketing strategy is mainly aimed… Read More

How to Write Emails That Will be Read

How to Write Emails That Will be Read

One of the most common forms of communication we use today is email. In fact, it’s not unusual for people to have more than a hundred emails land in their inbox in a single day. It’s overwhelming. It’s also easy to get ignored. If you’re finding that people aren’t opening or reading your emails, there… Read More

Duck-View

3 Pieces of Branding Audio Every Business Should be Using in Their Marketing

With the popularity of video marketing on the constant rise, one category of effective, engaging content often gets overlooked: audio. For both online and traditional marketing channels, if you’re ignoring audio’s potential to build your brand, you’re missing out on an important way to speak directly to your customers, clients and prospects. But just as… Read More

Duck-Swimming

Why Hire an Email Marketing Agency?

Before considering whether or not you need an email marketing agency, let’s first take a look at what they do. In simplest terms, email marketing happens whenever a company sends out a commercial message via email. These messages are requests for business, sales letters, solicitations, or just advertisements. The idea is that they’re using email… Read More

photo credit <a href="https://flic.kr/p/d7diQf">Walt Stoneburner"></a>

Why Blog?

Blogging can mean a variety of things to a variety of people for a range of reasons. Blogging is not just meant for business people, but also for ordinary people like yourselves. Blogging is important to express your business, and carries many benefits. Attract an audience to your blog When you blog, you can reach a… Read More

photo credit <a href="https://flic.kr/p/nrGFhV">Will Evans via Flickr</a>

Social Media Marketing Needs More Social and Less Marketing

To many people, marketing is more important than the social aspect of the social media. However, the truth is that it is important not to ignore the needs and the requirements of your customers. So, why does social-media marketing need more of social and less of marketing? Social Media is not just a job description… Read More