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Does Your Agency Walk Their Talk?

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photo credit: jenni from the block

New year, new business plans – and that means if you don’t have a marketing agency you might begin looking for one, or if you have one, you may be thinking of looking for another. Then again, maybe you’re perfectly happy with the status quo, in which case just file this under “something to think about in the future.”

For some reason, I’ve seen a lot of ad agencies lately claiming to be “social media experts,” or “full service ad agencies.” To protect the guilty, I won’t tell you which ones, but I’ve seen 5 in the last month alone. And, I’m willing to bet there are a lot more out there.

Now, I’ll grant you that to compete in today’s world, agencies need to have experience with social media and position as a full service agency. But you, the savvy marketer can separate the wheat from the chaff by taking a look at their twitter account that they are proudly displaying on their website. They haven’t made a tweet since September — and it’s January. That’s not really how Twitter works, it takes 5-50 posts A DAY to be active in Twitter, not 1 post a quarter.

Look at their Facebook account – it probably shows the last update occurring in November. Again, you know that’s not how Facebook works, it takes 5 posts out of every 7 days to be active in Facebook, not 1 post a month.

For fun, and to further demonstrate my point – cruise around their website. I bet you find a bunch of broken links, incomplete bios, and not a shred of client lists, testimonials, or sample work. You and I both know that your business could never hope to get away with such a pitiful showing on the web and continue to stay in business.

Now I’m the first one to admit that we all suffer from the cobbler’s shoes syndrome. (You know, the cobbler has the worst shoes because he/she puts their shoes last). But what I fail to understand is how any agency can be serious about trying to position themselves as an expert in social media and a full service agency when they demonstrate such a significant lack of understanding of both social media and web design. Frankly, it makes me wonder if that’s they way they treat the rest of their business as well — all talk, no substance.

The good news is you’re smarter than that – and now you know what to look for from your “social media experts” and your “full service agencies.” You deserve to work with an agency that walks their talk, one who understands that it’s hard to get posts up on Twitter regularly, and keeping the website updated is hard work. You’re expected to do these things — shouldn’t your agency?


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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Comments

  1. I SWEAR I have seen this: Lorem Ipsum. Seriously? On an agency site? SERIOUSLY?!?!

    Great post, Tisha.

    • Wow, now that’s problem! But I suppose only a marketing agency would have Lorem Ipsum on their website, no one else would ever put it up. Thanks for sharing!

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