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Extreme Makeover Home Edition Socially Aware

Social Media update for The 200th episode of Extreme Makeover Home Edition coming to the Medford Oregon area. The 'pep rally' for Extreme Makeover Medford...

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The number of social media players continue to grow with Extreme Makeover Home Edition Jackson County.  What started off as five businesses (PremierWest Bank, Airport ChevroletSouthern Oregon SubaruDollar Buick GMC, and Spring Air Heating and Cooling) contributing a $1 a Facebook ‘Like’ to the Extreme Makeover winning family has now grown to 10 in total with the additions of (InfoStructure, Batzer ConstructionBlack Rock Coffee Bar – Biddle Rd, Grants Pass Heating and Air Conditioning and Butler Automotive Group)

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Photo credit nan palmero

The goal is to get 50 Medford businesses to participate in the Extreme Makeover Home Edition Jackson County Challenge and raise $50,000 through the Facebook ‘like’ campaign.  The original Medford businesses that stepped forward have added about 350 ‘likes’ over the past ten days.  So there is still some work to do to get them to 1,000 ‘likes’ and capture the full amount of money they are willing to donate to the cause.  The designated home page for the event Extreme Makeover Home Edition Jackson County currently has over 2,600 ‘likes,’ so now it’s time to see if they can convert more of those 2,500 ‘likes’ to other businesses pages and collection the full value of the donation available.

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Photo credit TWCP Band Photos

The Extreme Makeover Home Edition Pep Rally in Medford takes place September 1st at South Medford High School. The Doors will open at 5:00PM – Pep Rally 6:00-8:00PM 2,000 seats available on a first come / first serve basis. I would expect the Medford businesses participating in the Facebook ‘Like’ campaign to see heavy traffic after the pep rally along with another spike in ‘likes.’  A lot of money is going to need to be raised between now and the September 7th which is when we’ll all find out who the lucky family is.

A yet unraised question is which of the communities that makes up the Medford-area will be the one chosen for the build? If it’s any community but “Medford,” it is likely that the actual build location will play a significant factor in the businesses that will be involved. While we’re all one community – if a family from Eagle Point was selected, it is probable that Eagle Point businesses will rally around and participate to a larger degree than they otherwise would have. Similarly, I would anticipate a bump in volunteers from a particular community once the family is announced.

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Photo Credit Patrishe

Rumors are flying, trying to pin down the actual family that will be chosen. Of course, everyone has a particular family or cause that they are pulling for, and a large campaign has been mounted to secure development of the Ethan Jostad Field #8 at the Upper Rogue Cal Ripkin complex. The good news for everyone’s special cause is that this is going to be the 200th episode of Extreme Makeover Home Edition, the season opener, and a two-hour special. Whoever is chosen, our community will be better for it, and we’ll learn who it is on September 7.

As an interesting sidenote: the Medford, Southern Oregon area has seen a lot of pay per ‘like’ campaigns recently. All of them have been very successful, but I’m beginning to wonder when, or if, we will see or feel a fatigue and resulting backlash on regarding the $1 a ‘like’ campaigns. I’d love to hear your thoughts on the quantity of pay-per-like campaigns and if you’re feeling fatigue for them, or if you’re still enthusiastically clicking that ‘like’ button.

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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

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Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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  1. I also love watching different home make over because I would like to get ideas on how to stat my home remodeling to make my house looks nice.

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