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Facebook Business Page – 3 Tweaks To Make For June 2014 Rollout

The rollout of new Facebook Business Pages is set for June 6th, but if you signed up to be part of the early release we’re beginning to see those drop now.

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The rollout of new Facebook Business Pages is set for June 6th, but if you signed up to be part of the early release we’re beginning to see those drop now.

The biggest change is the single column timeline much like your personal page.

With any change that Facebook does to their pages a little housekeeping is on order. With this current rollout there seem to be three little tweaks that should be made to your page when your business page is updated.

Adjust Your Cover/Profile Picture:  You’ll see with the screen shot below that the profile photo while being the same size is now moved up farther into the cover photo image and the title of your page and category is now incorporated in the lower half of your cover photo.  You’ll want to adjust any text or important images that may be under the profile photo. You’ll notice that your business name is now overlayed in the cover photo, so if you have your business name on your cover photo you may want to remove it since it appears in the overlay.

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 Adjust Your Category:   Make sure the Category of your Page reflects what you do.  The Category is much more prominent in the new Facebook Timeline.  Go to Edit Page, then Update Page Info to check your Page category. While you’re in edit mode this would be a great time to take a look at your Short Description and Long Description and see if those need updates as well.

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Choose your 3 Best Apps:   The Apps section is now be found in two places, under the more button below the cover photo and on the left sidebar. The most important App to you should be first, in our case the Email Signup and then your next 2 best Apps should be listed next.  It’s pretty much the same as before just the addition of the left column.

If you have any questions or need any help with your update you can always schedule a free 15 minute consultation with Paradux Media.

 

 


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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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