It’s June 2014 and Facebook has released its second update that benefits business pages. The first update for Facebook June 2014 was the redesign of business pages. The newest Facebook change improves the right hand column ads.
In Facebook June 2014 you could have seen as many as seven ads in your sidebar, or like many of us ignored seven ads by mentally blocking out the right column of Facebook below the list of today’s birthdays.
The ads today have a small image (100×72 for link thumbnails, 120×120 for photo shares and 128×128 for video thumbnails), which once again makes them easy to mentally block out.
The new right hand column will feature ads that will be three times larger, about as large as content in your News Feed. Instead of being cluttered with ads from seven different brands, the sidebar will now focus on only one or two ad units.
In Facebook’s tests, this has resulted in far more engagement with these ads, which of course, is great for small business advertisers!
Facebook is telling advertisers that fewer available ad units will increase competition and, thus, pricing, but with increased engagement and more sales will offset any potentially higher costs for advertisers.
Following is the timetable for advertisers and marketers for the new right-hand-side ads, courtesy of Inside Facebook:
- June 24: We will begin rolling out the new right-hand-column ad format. Ads that meet the specifications for the new RHC ad format will automatically be rendered in the large format. Ads that are not eligible will render in the original smaller format.
- From June 24 onward: We will expect a moderate increase in CPMs (cost per thousand impressions) as ads start rendering in the larger format. CPMs will increase over time as more advertisers adopt the new, larger ad format and stop using the original, smaller format ads.
- Aug. 1: All new RHC ads that are created on or after Aug. 1 will be subject to the 20 percent text policy.
- Sept. 1: The 20 percent text policy will apply retroactively to existing RHC ads. We will also stop rendering the original, smaller format ads, so all of your RHC ads must be updated by this time.
So what are the specific dimensions for these new sidebar ads? Here they are…
Page Post Photo, Link, Offer, Desktop App and Domain Ads:
- Image Dimensions: 254×133 px
- Consistent Aspect ratio: 1.91:1
Page Post Video Ad:
- Image Dimensions: 254×143 px
- Consistent Aspect Ratio: 16:9
Page Like or Event Ad:
- Image Dimensions: 254×94 px
- Consistent Aspect Ratio: 2.7:1
Facebook is continuing to tweak the process and making Facebook ads for small businesses more and more valuable. It is an ongoing process, but we’re really beginning to see Facebook become equally valuable for people and advertisers and making the ads become part of the same enjoyable experience that we all have with Facebook.