Paradux Media Group https://paraduxmedia.com A full-service advertising agency located in Southern Oregon, just outside Medford Oregon on Main Street in Eagle Point Oregon. Specializing in branding for small and mid-sized businesses. Tue, 16 May 2017 20:33:11 +0000 en-US hourly 1 https://paraduxmedia.com/wp-content/uploads/2016/07/cropped-Paradux-Media-Group_logo-transparent-square-100px-32x32.png Paradux Media Group https://paraduxmedia.com 32 32 41489787 Using Instagram for Business and Watch it Grow https://paraduxmedia.com/instagram-for-business/ https://paraduxmedia.com/instagram-for-business/#respond Mon, 15 May 2017 15:00:10 +0000 https://paraduxmedia.com/?p=51529 Instagram has been growing steadily since it was launched. Statistics from 2016 indicate that it had close to 500 million active users who were interacting every month. With close to 70 million pictures shared each day on the platform, it makes sense for you to utilize Instagram for business digital marketing purposes. Totally Visual The main reason why Instagram has had explosive growth is due

The post Using Instagram for Business and Watch it Grow appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/instagram-for-business/feed/ 0 51529
A Picture is Worth 1,000 Visitors. The Effectiveness of Using Images in your Digital Marketing Campaigns https://paraduxmedia.com/digital-marketing-images/ https://paraduxmedia.com/digital-marketing-images/#respond Mon, 01 May 2017 02:50:13 +0000 https://paraduxmedia.com/?p=51519 Including the right digital marketing images for your company can pay huge dividends. Over 65 percent of all people are visual learners. Over 90 percent of all material that your brain processes is visual and presentations that include visuals are over 43 percent more persuasive. Therefore, if you are planning a campaign, you need to think about your graphics very carefully. There are several different

The post A Picture is Worth 1,000 Visitors. The Effectiveness of Using Images in your Digital Marketing Campaigns appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/digital-marketing-images/feed/ 0 The Effectiveness of Using Digital Marketing Images | Social Media Management The right digital marketing images for your company's campaign can pay huge dividends. Over 65 percent of all people are visual learners. Advertising,brand,Brand management,Communication Design,Digital marketing,Digital Marketing Campaign,Digital Marketing Images,graphic design,Illustration,Infographic,marketing,Marketing Campaign,Marketing Image,Potential Customers,Social media,Social media marketing,Using Image,Visual Learner,digital marketing images 51519
Why Video Marketing is so Important https://paraduxmedia.com/video-marketing/ https://paraduxmedia.com/video-marketing/#respond Wed, 01 Mar 2017 16:30:48 +0000 https://paraduxmedia.com/?p=51235 These days, many business owners are thinking about how to make their companies as successful as possible. If this is the case for you, now is the time to learn about how video marketing can help take your organization into a new dimension of excellence and exceptionalism. Learn more about why video advertising is so important by reviewing the short outline provided below: 1. Optimized

The post Why Video Marketing is so Important appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/video-marketing/feed/ 0 51235
Email Marketing: What It Is and Why You Should Be Doing It https://paraduxmedia.com/email-marketing-reasons/ https://paraduxmedia.com/email-marketing-reasons/#respond Thu, 10 Nov 2016 16:30:18 +0000 https://paraduxmedia.com/?p=51210 There are many different marketing avenues that we’re told our business should take. But when you’re on a budget for both time and money, how do you know which is really necessary and which you should focus on first? One of the marketing strategies you’ve probably heard a thing or two about is email marketing. Email marketing is one of the most popular kinds of

The post Email Marketing: What It Is and Why You Should Be Doing It appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/email-marketing-reasons/feed/ 0 51210
How to Execute a Successful #GivingTuesday Marketing Campaign https://paraduxmedia.com/giving-tuesday-marketing-campaign/ https://paraduxmedia.com/giving-tuesday-marketing-campaign/#respond Thu, 03 Nov 2016 15:30:18 +0000 https://paraduxmedia.com/?p=51168 These days, many business owners are ready to launch a marketing campaign that targets donors and raises funds for a great cause. If you’re preparing to execute a Giving Tuesday campaign, now is the time to access strategies and systems that will help you obtain optimal results. Use some or all of the techniques outlined below to ensure that you capture your audience’s attention and

The post How to Execute a Successful #GivingTuesday Marketing Campaign appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/giving-tuesday-marketing-campaign/feed/ 0 51168
What Is Long Tail Search And Why You Should Focus On It https://paraduxmedia.com/long-tail-search-focus/ https://paraduxmedia.com/long-tail-search-focus/#respond Thu, 27 Oct 2016 15:30:52 +0000 https://paraduxmedia.com/?p=51203 The phrase “Long Tail Search” is meant to be a visual description of the graph that represents keyword searches. Some compare it to a dragon. The head of the dragon is the part that’s less specific yet makes up most of the dragon’s bulk. For example, that’s the keyword jewelry or diamond, which has tons of competition. This bulk of the dragon is where all

The post What Is Long Tail Search And Why You Should Focus On It appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/long-tail-search-focus/feed/ 0 51203
Marketing Guide to Capturing Online Sales this Cyber Monday https://paraduxmedia.com/cyber-monday/ https://paraduxmedia.com/cyber-monday/#respond Thu, 20 Oct 2016 15:30:41 +0000 https://paraduxmedia.com/?p=51170 It’s no secret that the day after Thanksgiving is expected to be one of the biggest shopping days of the year. While many business owners know this, they haven’t recognized the fact that they can utilize online marketing strategies to optimize their sales. By participating in Cyber Monday, you’ll likely find that your company can achieve an impressive bottom line. Below you will find several

The post Marketing Guide to Capturing Online Sales this Cyber Monday appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/cyber-monday/feed/ 0 51170
The Insider’s Guide to the Perfect Landing Page https://paraduxmedia.com/landing-page/ https://paraduxmedia.com/landing-page/#respond Thu, 13 Oct 2016 15:30:19 +0000 https://paraduxmedia.com/?p=51147 A landing page is a “make or break” page. To clarify, the purpose of a landing page is to get conversions, to get a specific action from the visitor, to get information needed to close the deal. If a visitor arrives at your landing page and doesn’t fill out the form, doesn’t convert —well, you might as well have a page showing nothing more than

The post The Insider’s Guide to the Perfect Landing Page appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/landing-page/feed/ 0 51147
Prepare Now for Small Business Saturday 2016 https://paraduxmedia.com/small-business-saturday-2016/ https://paraduxmedia.com/small-business-saturday-2016/#respond Thu, 06 Oct 2016 15:30:33 +0000 https://paraduxmedia.com/?p=51142 Black Friday is hardly a day for small businesses. Sure, it can help them attract new customers. However, most of them instead look forward to Small Business Saturday 2016. We strongly urge you to participate this year on November 26 either as a seller or a buyer. This is your day! Now, Small Business Saturday takes place right after Black Friday. We want this tradition

The post Prepare Now for Small Business Saturday 2016 appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/small-business-saturday-2016/feed/ 0 51142
How Does a Marketing Agency Work? https://paraduxmedia.com/marketing-agency-helps/ https://paraduxmedia.com/marketing-agency-helps/#respond Thu, 29 Sep 2016 15:30:57 +0000 https://paraduxmedia.com/?p=51100 A marketing agency plays a crucial role in the modern business. In most cases, an agency is working with a business to solve an advertising-related problem. This problem is different for every business and could include anything from getting started on social media to finding the best advertising available. How Does a Marketing Agency Work? Most marketing agencies have multiple departments to effectively handle each

The post How Does a Marketing Agency Work? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/marketing-agency-helps/feed/ 0 51100
The Advertising Agency of the Future https://paraduxmedia.com/advertising-agency-future/ https://paraduxmedia.com/advertising-agency-future/#respond Thu, 22 Sep 2016 15:30:36 +0000 https://paraduxmedia.com/?p=51095 Navigating through all of the modern tools and data marketing options can be confusing. While technology has introduced several new ways to measure results, some of which are widely available, constant changes make it difficult for the average business owner to use them. Being able to take advantage of modern technology isn’t just a necessity, it is also what keeps you one step ahead of

The post The Advertising Agency of the Future appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/advertising-agency-future/feed/ 0 51095
Paradux Media Group Named 2016 Eagle Point and the Upper Rogue Business of the Year https://paraduxmedia.com/2016-business-of-the-year/ https://paraduxmedia.com/2016-business-of-the-year/#respond Mon, 19 Sep 2016 22:42:22 +0000 https://paraduxmedia.com/?p=51132 Voted on by the members of the Eagle Point and Upper Rogue Chamber the business of the year represents the ideals of doing business in the Upper Rogue. Eagle Point, OR. – September 19, 2016 – Paradux Media Group was named 2016 Eagle Point and Upper Rogue Chamber of Commerce Business of the Year. Paradux Media Group follows recent Upper Rogue Business of the Year

The post Paradux Media Group Named 2016 Eagle Point and the Upper Rogue Business of the Year appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/2016-business-of-the-year/feed/ 0 51132
Increase Your Marketing Presence https://paraduxmedia.com/increase-your-marketing-presence/ https://paraduxmedia.com/increase-your-marketing-presence/#respond Thu, 15 Sep 2016 15:00:16 +0000 https://paraduxmedia.com/?p=51068 In the world of marketing, there always seems to be a new way to advertise a good or service. While it is worth your while to increase your marketing presence, marketing novices tend to go overboard with the latest trends. There are clearly some great ways to increase your marketing presence and be noticed, but you have to go about it in the right way.

The post Increase Your Marketing Presence appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/increase-your-marketing-presence/feed/ 0 51068
Paradux Media Group receives 2016 Oregon Excellence Award https://paraduxmedia.com/2016-oregon-excellence-award/ https://paraduxmedia.com/2016-oregon-excellence-award/#respond Thu, 08 Sep 2016 15:00:05 +0000 https://paraduxmedia.com/?p=51051 FOR IMMEDIATE RELEASE: September 7th, 2016 –  Paradux Media Group has been selected for the 2016 Oregon Excellence Award amongst all its peers and competitors by the American Economic Institute (AEI). Each year the AEI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. They are recognized as having enhanced the commitment and

The post Paradux Media Group receives 2016 Oregon Excellence Award appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/2016-oregon-excellence-award/feed/ 0 51051
Choosing Your Logo Color https://paraduxmedia.com/logo-color/ https://paraduxmedia.com/logo-color/#respond Thu, 01 Sep 2016 15:00:24 +0000 https://paraduxmedia.com/?p=51059 Your logo is probably the first thing that comes to mind when people think about your brand, so it makes sense to give it a memorable design. This should include color, but that doesn’t always come to mind when business owners are deciding on a great logo. Logo color can tell people a lot about a business, so it should never be taken lightly. Here

The post Choosing Your Logo Color appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/logo-color/feed/ 0 51059
How to Build a Successful Blog and Engage Your Readers https://paraduxmedia.com/successful-blog/ https://paraduxmedia.com/successful-blog/#respond Thu, 25 Aug 2016 16:32:30 +0000 https://paraduxmedia.com/?p=50474 While you may know everything there is to know about driving traffic to your website and your blog, what do you do if none of your readers are actively participating? All the page views mean nothing if your blog remains inactive from a community perspective. Luckily, there are several steps you can take to begin engaging your blog readers and not only get more comments from them

The post How to Build a Successful Blog and Engage Your Readers appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/successful-blog/feed/ 0 50474
What Causes Customer Loyalty? https://paraduxmedia.com/customer-loyalty/ https://paraduxmedia.com/customer-loyalty/#respond Thu, 18 Aug 2016 17:00:00 +0000 https://paraduxmedia.com/?p=50588 The Trick to Causing Someone to be Faithful to a Brand, Product or Service Both small and large businesses need to develop customer loyalty if they are to attract new customers and inspire repeat customers. Creating loyal customers and causing them to be faithful or loyal to your brand is not easy. You must first understand what causes a majority of people to become loyal

The post What Causes Customer Loyalty? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/customer-loyalty/feed/ 0 50588
How do I build brand awareness? https://paraduxmedia.com/brand-awareness/ https://paraduxmedia.com/brand-awareness/#respond Thu, 11 Aug 2016 17:00:00 +0000 https://paraduxmedia.com/?p=50585 You might be offering the best service or product available under the sun. But unless your customers are aware of this, you might not make even a single sale. This drives home the need to build brand awareness. Creating brand awareness for your company or products will give it the visibility it needs to meet its goals and become successful. There are several marketing strategies

The post How do I build brand awareness? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/brand-awareness/feed/ 0 50585
Why Choose an Oregon Web Designer? https://paraduxmedia.com/oregon-web-designers/ https://paraduxmedia.com/oregon-web-designers/#respond Thu, 04 Aug 2016 15:37:19 +0000 https://paraduxmedia.com/?p=50561 There are local Oregon web designers available who can create a unique and easy to use website for your business. There are great reasons to hire a local web design company rather than a business that is located overseas. You Can Meet Oregon Web Designers in Person By hiring someone locally, you can meet with the experts in person instead of through emails or on

The post Why Choose an Oregon Web Designer? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/oregon-web-designers/feed/ 0 50561
What are the initial steps of brand building? https://paraduxmedia.com/brand-building/ https://paraduxmedia.com/brand-building/#respond Thu, 28 Jul 2016 17:00:00 +0000 https://paraduxmedia.com/?p=50577 Apple, Coca-Cola, Nokia, Starbucks are examples of some brands that when mentioned can bring an image (probably the logo) into anyone’s mind. These are brands or companies that have spent time and energy brand building a strong and ‘loyal’ reputation for themselves over the years. A strong brand can make your gain a loyal “following” without putting too much marketing efforts, and it can also make your

The post What are the initial steps of brand building? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/brand-building/feed/ 0 50577
What do Social Media Advertising Agencies do? https://paraduxmedia.com/social-media-advertising-agencies/ https://paraduxmedia.com/social-media-advertising-agencies/#respond Thu, 21 Jul 2016 16:23:53 +0000 https://paraduxmedia.com/?p=50553 Online marketing has changed significantly over the past few years. Social media now plays a complex role in how businesses maintain their reputations, build their brands and market their products. Because social networks are constantly evolving, many businesses rely on social media advertising agencies to develop their strategies. Social media advertising agencies work to help modern businesses in many different ways. Their biggest goal is

The post What do Social Media Advertising Agencies do? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/social-media-advertising-agencies/feed/ 0 50553
How to Add a WordPress Post https://paraduxmedia.com/add-wordpress-post/ https://paraduxmedia.com/add-wordpress-post/#respond Sat, 16 Jul 2016 20:48:22 +0000 https://paraduxmedia.com/?p=50452 To add a WordPress Post, first, log into your website and you will be in your dashboard area. Click on Posts on the left column and on the flyout click Add New. (Click here for the video version of how to add a WordPress Post.) Now you will be on the “Add New Post” page and in the middle of it all is what we called a WYSIWYG text editor. At the

The post How to Add a WordPress Post appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/add-wordpress-post/feed/ 0 50452
Use Video to Increase Customer Engagement https://paraduxmedia.com/video-customer-engagement/ https://paraduxmedia.com/video-customer-engagement/#respond Thu, 23 Jun 2016 23:34:03 +0000 https://paraduxmedia.com/?p=29263 With the growing popularity of YouTube and other similar platforms, video programming has continued to grow in reach, particularly for businesses to increase customer engagement. It has been proven time and time again that video content gets dramatically higher conversion and engagement rates than traditional types of media. Why does this happen and how can you take advantage of this medium? Here is some insight

The post Use Video to Increase Customer Engagement appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/video-customer-engagement/feed/ 0 29263
Business To Business Branding Strategy https://paraduxmedia.com/business-branding/ https://paraduxmedia.com/business-branding/#respond Thu, 02 Jun 2016 16:43:22 +0000 https://paraduxmedia.com/?p=29044 Many of today’s top companies underestimate the importance of business to business branding. When businesses succeed at this enterprise, they can often boost their profits by up to 20 percent. There are many different strategies that can be employed in doing business to business marketing. These tips can help your growing business to succeed in the current competitive marketplace. What Is Business to Business Branding?

The post Business To Business Branding Strategy appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/business-branding/feed/ 0 29044
Branding: A Candid Conversation https://paraduxmedia.com/branding-candid/ https://paraduxmedia.com/branding-candid/#respond Thu, 02 Jun 2016 01:08:06 +0000 https://paraduxmedia.com/?p=29039 Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk to; they all have a reason for getting up in the morning and coming and doing their job. And all of them wish that the

The post Branding: A Candid Conversation appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/branding-candid/feed/ 0 29039
Reasons Why Live Streaming Should be Part of Your Businesses’ Social Strategy https://paraduxmedia.com/live-streaming/ https://paraduxmedia.com/live-streaming/#comments Thu, 26 May 2016 17:00:00 +0000 https://paraduxmedia.com/?p=29029 Social media marketing is coming up short, based on new studies on consumer decision-making patterns. People are less influenced by social media advertising than TV or print ads and new techniques for displaying information on social media is making it harder for businesses to reach fans. Viewership numbers are becoming less important than driving the behavior of the audience. This is where live streaming can

The post Reasons Why Live Streaming Should be Part of Your Businesses’ Social Strategy appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/live-streaming/feed/ 1 29029
Creative Marketing Ideas for Small and Mid Sized Businesses https://paraduxmedia.com/creative-marketing-ideas/ https://paraduxmedia.com/creative-marketing-ideas/#respond Thu, 19 May 2016 20:31:31 +0000 https://paraduxmedia.com/?p=29033 Marketing costs can become a big expenditure for small and mid-sized businesses, and yet it is a critical way to securing repeat business and finding new customers. Although smaller businesses cannot compete with the big ads created by mammoth corporations, they can come up with creative marketing ideas to reach their niche with interesting messages and innovative forms. Triggered Emails for Online Stores If you

The post Creative Marketing Ideas for Small and Mid Sized Businesses appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/creative-marketing-ideas/feed/ 0 29033
What are the best books and articles about brandtelling, brand and storytelling, branded contents? https://paraduxmedia.com/brandtelling/ https://paraduxmedia.com/brandtelling/#respond Wed, 11 May 2016 23:55:16 +0000 https://paraduxmedia.com/?p=29003 In today’s very competitive business world, it’s harder and harder to get people’s attention and trust. One of the best ways to do so is by using a technique known as brandtelling, which has grown in popularity. Using the personal touch of storytelling to attract customers, it’s a marketing strategy that is resulting in better and better results for businesses of all types. However, for

The post What are the best books and articles about brandtelling, brand and storytelling, branded contents? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/brandtelling/feed/ 0 29003
How do you get an Instagram sponsored ad? https://paraduxmedia.com/get-instagram-sponsored-ad/ https://paraduxmedia.com/get-instagram-sponsored-ad/#respond Fri, 06 May 2016 23:38:03 +0000 https://paraduxmedia.com/?p=29001 Getting Instagram sponsored ads for building your online persona is a simple click away. The social media giant has implemented ad solution platforms that gives everyone access to its 400 million strong community. You’re going to be able to drive your messages and raise awareness about your products and surfaces. Instagram Considering it didn’t exist before 2010, Instagram has managed to become one of the

The post How do you get an Instagram sponsored ad? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/get-instagram-sponsored-ad/feed/ 0 29001
Small Budget, No Problem: Creative Marketing Ideas for Small Business https://paraduxmedia.com/creative-marketing/ https://paraduxmedia.com/creative-marketing/#respond Fri, 29 Apr 2016 22:47:30 +0000 https://paraduxmedia.com/?p=29021 Unlike large corporations, small businesses simply don’t have the budget to drop a few million dollars into advertising and promoting their brand. This doesn’t mean, however, that they can’t engage in marketing. Small businesses can make up for their smaller budget with creativity and efficiently grow and maintain their consumer bases. Let’s look at 12 marketing ideas for small businesses: Creative Marketing Tip #1: Partner

The post Small Budget, No Problem: Creative Marketing Ideas for Small Business appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/creative-marketing/feed/ 0 29021
What are the keys to local marketing? https://paraduxmedia.com/local-marketing/ https://paraduxmedia.com/local-marketing/#respond Fri, 29 Apr 2016 16:23:29 +0000 https://paraduxmedia.com/?p=28988 Any business that wants to survive and thrive in the marketplace will need to learn how to market its goods or services. In many cases, this means first learning how to market its goods or services in its local area. Startups and small companies may only serve a select local community while businesses of all sizes may have customers who only want to partner with

The post What are the keys to local marketing? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/local-marketing/feed/ 0 28988
Choose Your Brand, if Not Now, When Will You? [VIDEO] https://paraduxmedia.com/choose-your-brand/ https://paraduxmedia.com/choose-your-brand/#respond Sun, 24 Apr 2016 18:26:18 +0000 https://paraduxmedia.com/?p=28590 So many of our clients get stuck when it comes time to evaluate the design services and choose their brand position and their logo. Understandably, the moment where you choose your brand is a big decision! What seems to happen is that people try to compare their new brand and logo to an existing one — and usually, one that has already invested hundreds of millions

The post Choose Your Brand, if Not Now, When Will You? [VIDEO] appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/choose-your-brand/feed/ 0 Choose Your Brand | Branding Strategy | Paradux - Medford Oregon At its core, a logo is just an image that the new company will imbue with meaning over time. The key is the moment when you choose your brand brand,Brand management,Branding,Brands Positioning,Choose Brands,Choose Your Brand,Communication Design,graphic design,Inc.,logo,marketing,New Brand,Nike,Phil Knight,choose your brand 28590
What is New in Social Media Marketing? https://paraduxmedia.com/new-social-media-marketing/ https://paraduxmedia.com/new-social-media-marketing/#respond Thu, 07 Apr 2016 15:00:00 +0000 https://paraduxmedia.com/?p=28324 Still remember some trending topics in social media such as #IceBucketChallenge, #Bring Back Our Daughter, and many other campaigns? Those campaigns surprisingly rocked the social media world making some of us realize how powerful the social media marketing is. The new truth about social network is the impressive feedback from society; Instagram has approximately 300 million active users, 2 people join LinkedIn every second, and

The post What is New in Social Media Marketing? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/new-social-media-marketing/feed/ 0 28324
Why Using Content Marketing Makes Sense https://paraduxmedia.com/using-content-marketing/ https://paraduxmedia.com/using-content-marketing/#respond Tue, 15 Mar 2016 22:50:24 +0000 https://paraduxmedia.com/?p=28321 Content marketing is a method by which promotional advertising is packaged within informative and educational content to provide a solution to readers needs without using what might be seen as an effective sales pitch. Content Marketing is the process of communicating with your readers and prospects without necessarily selling. It is non-interference promoting. What makes content marketing different from other traditional advertising is the fact

The post Why Using Content Marketing Makes Sense appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/using-content-marketing/feed/ 0 28321
Albertsons to keep Haggen name on some stores [Bellingham Business Journal] https://paraduxmedia.com/albertsons-haggen/ https://paraduxmedia.com/albertsons-haggen/#respond Tue, 15 Mar 2016 17:26:33 +0000 https://paraduxmedia.com/?p=28511 Our very own, Tisha Oehmen, lent some insight today to the Bellingham Business Journal on the recent Haggen/Albertsons merger. Under the proposed plan, the Haggen stores would operate separately from Albertsons, in a business unit that would still be based in Bellingham, where the chain started more than eight decades ago. “They’re trying to convert as much goodwill and name equity as possible,” said Tisha

The post Albertsons to keep Haggen name on some stores [Bellingham Business Journal] appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/albertsons-haggen/feed/ 0 28511
Ad Agency Secrets to Advertising on Facebook https://paraduxmedia.com/ad-agency-secrets-to-advertising-on-facebook/ https://paraduxmedia.com/ad-agency-secrets-to-advertising-on-facebook/#respond Tue, 23 Feb 2016 17:00:35 +0000 https://paraduxmedia.com/?p=28477   Advertising on Facebook can be very beneficial for your business. But many small business owners are unsure of the best way to set up Facebook ads. And they are (rightfully) worried about wasting both time and money. At this session, Tisha Oehmen from Paradux Media Group will cover four can’t-miss elements that will help you find success advertising on Facebook. Here’s what you’ll discover:

The post Ad Agency Secrets to Advertising on Facebook appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/ad-agency-secrets-to-advertising-on-facebook/feed/ 0 28477
Why Consider a Digital Marketing Agency? https://paraduxmedia.com/digital-marketing-agency/ https://paraduxmedia.com/digital-marketing-agency/#respond Thu, 28 Jan 2016 16:00:00 +0000 https://paraduxmedia.com/?p=28301 A lot of people have waxed lyrical about the digital marketing industry and how the work carried out by a digital marketing agency translates on the internet. For many years, we at Paradux Media Group, have watched as the power of digital has continuously grown in stature via technologies and gadgets for example compact discs, digital cameras, MP3’s, and digital televisions. As a digital media

The post Why Consider a Digital Marketing Agency? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/digital-marketing-agency/feed/ 0 28301
Branding, Marketing, and Positioning: Understanding the Differences https://paraduxmedia.com/branding-marketing-positioning/ https://paraduxmedia.com/branding-marketing-positioning/#respond Thu, 14 Jan 2016 16:00:24 +0000 https://paraduxmedia.com/?p=28433 Branding was the top objective of 42 percent of digital ad spending in 2015, according to eMarketer. This reflected an increase from 40.9 percent the previous year, showing the increasing emphasis marketing agencies are putting on branding. So what is branding? What role does it play in marketing, and how does it relate to positioning? Many marketers tend to use these terms interchangeably, and there

The post Branding, Marketing, and Positioning: Understanding the Differences appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/branding-marketing-positioning/feed/ 0 28433
Marketing Administrative Assistant Needed https://paraduxmedia.com/administrative-assistant-2016/ https://paraduxmedia.com/administrative-assistant-2016/#respond Mon, 11 Jan 2016 00:33:41 +0000 https://paraduxmedia.com/?p=28421 Our marketing agency administrative assistant will be responsible for performing varied administrative duties for the advertising agency. Marketing Administrative Assistant General Accountabilities Responds to inquiries and requests for information requiring knowledge of departmental and company policies and procedures. Performs administrative duties associated with scheduling and coordinating meetings and planning events. Arranges with vendors for services, prepares agendas, gathers and organizes supporting information, and oversees production

The post Marketing Administrative Assistant Needed appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/administrative-assistant-2016/feed/ 0 28421
Is Facebook Marketing Suitable for Businesses? https://paraduxmedia.com/facebook-marketing/ https://paraduxmedia.com/facebook-marketing/#comments Thu, 17 Dec 2015 16:00:00 +0000 https://paraduxmedia.com/?p=28302 Facebook marketing is vital for your online business about marketing. It is easy to use and a cheap way of marketing. All you have to accomplish is sign up and create a stylish profile. Through it, you get brand-new targeted traffic. Let me ask you a question: Is Facebook promoting worthy for your online business? If you need to provide your family with a 2nd income or you just

The post Is Facebook Marketing Suitable for Businesses? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/facebook-marketing/feed/ 1 28302
How a Brand Style Guide Helps Build Your Company’s Image https://paraduxmedia.com/brand-guide/ https://paraduxmedia.com/brand-guide/#comments Thu, 10 Dec 2015 18:00:00 +0000 https://paraduxmedia.com/?p=28386 For the third year in a row, Apple topped Interbrand’s annual list of best global brands, increasing its brand value by 43 percent to reach $170.276 billion. Apple owes much of its success to a marketing philosophy initially laid out by founding investor Mike Markkula, who emphasized a focus on core goals, maintaining a professional image and empathy with the end-user. Apple’s image has been

The post How a Brand Style Guide Helps Build Your Company’s Image appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/brand-guide/feed/ 1 28386
Social Media Optimization (SMO) and Brand Awareness https://paraduxmedia.com/social-media-optimization/ https://paraduxmedia.com/social-media-optimization/#respond Thu, 03 Dec 2015 16:00:57 +0000 https://paraduxmedia.com/?p=28298 When operating a business, you need to make use of everything available to pull ahead of the competition. That said, technology has evolved into one of the most significant tools (weapons) in this fierce competition. With the use of social media websites, many organizations have expanded their client base and maximized their yields. It has helped them so much that a new terminology has been

The post Social Media Optimization (SMO) and Brand Awareness appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/social-media-optimization/feed/ 0 28298
Do Brands Matter? https://paraduxmedia.com/do-brands-matter/ https://paraduxmedia.com/do-brands-matter/#respond Mon, 30 Nov 2015 16:00:03 +0000 https://paraduxmedia.com/?p=28231 In today’s world of advertising opportunities coupled with the rise of social media, it’s easy to ask the question, “Do Brands Matter?” It will be no surprise to you if you’ve been following the blog that the answer (in my opinion) is a resounding, “YES, Brands Matter!” Let me explain why. The Reasons Brands Matter Whether you’re advertising, marketing, or hiding out in a hole

The post Do Brands Matter? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/do-brands-matter/feed/ 0 28231
Trends that Will Shake Up Marketing for 2016 https://paraduxmedia.com/marketing-for-2016/ https://paraduxmedia.com/marketing-for-2016/#respond Wed, 25 Nov 2015 16:31:41 +0000 https://paraduxmedia.com/?p=28294 It is that time of the year when every marketer and brands are preoccupied with what the trends are in marketing for 2016. This is understandable since the online marketing industry is complex and volatile, but it can also become friendly and exciting if you stick to the correct new trends. From the look of things, 2016 seems to be a very engaging and exciting

The post Trends that Will Shake Up Marketing for 2016 appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/marketing-for-2016/feed/ 0 28294
Social Media Marketing – A Low Cost Sоlutіоn https://paraduxmedia.com/social-media-marketing/ https://paraduxmedia.com/social-media-marketing/#respond Thu, 19 Nov 2015 16:00:35 +0000 https://paraduxmedia.com/?p=28283 Social media has brought a new wave of connection to the world. People from all over the world can connect with each other and this idea has sparked a lot of ideas and thoughts for businesses. If social media is free to sign up for and use on a daily basis, could it also be a great low cost solution to marketing out business and

The post Social Media Marketing – A Low Cost Sоlutіоn appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/social-media-marketing/feed/ 0 28283
Can Branding Come Naturally? https://paraduxmedia.com/branding-naturally/ https://paraduxmedia.com/branding-naturally/#respond Fri, 13 Nov 2015 16:00:23 +0000 https://paraduxmedia.com/?p=28235 I think marketers spend so much time carefully considering and crafting brands that sometimes we forget that the very best branding is born out of the instant the organization was created by its founders. The best brands are created in the moment that the founder decides to start the business. To do something different or better than anything that currently exists in their marketplace. In

The post Can Branding Come Naturally? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/branding-naturally/feed/ 0 28235
What is Marketing? https://paraduxmedia.com/define-marketing/ https://paraduxmedia.com/define-marketing/#respond Thu, 12 Nov 2015 16:00:14 +0000 https://paraduxmedia.com/?p=28258 Marketing, for many in the business field, is not a new concept. It is done to promote sales in the company and gain new customers, as well as keeping the old ones you already have. To be successful, you constantly need to keep a flow of those customers who are going to be interested in your products all of the time. When it comes down

The post What is Marketing? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/define-marketing/feed/ 0 28258
Content Marketing Ideas https://paraduxmedia.com/content-marketing-ideas/ https://paraduxmedia.com/content-marketing-ideas/#respond Thu, 05 Nov 2015 16:00:16 +0000 https://paraduxmedia.com/?p=28253 Content marketing is a marketing strategy that deals mainly with creating and sharing different types of media and publishing content that will later be used to bring in new customers or retain older customers for any business. For people who have businesses online or brick and mortar stores, it is important to keep business up and top keep gaining new clientele. So, if that is

The post Content Marketing Ideas appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/content-marketing-ideas/feed/ 0 28253
What is Search Engine Marketing? https://paraduxmedia.com/search-engine-marketing/ https://paraduxmedia.com/search-engine-marketing/#respond Thu, 29 Oct 2015 15:00:35 +0000 https://paraduxmedia.com/?p=28247 Marketing is important for any business, no matter the industry, and because of that, you want to make sure that you can get some of the best marketing strategies under your belt to make your business the most successful. Nowadays, thanks to the Internet and everything that you can find on it, search engine marketing is becoming popular and seen more and more. So just

The post What is Search Engine Marketing? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/search-engine-marketing/feed/ 0 28247
Mobile Marketing – The Future https://paraduxmedia.com/mobile-marketing/ https://paraduxmedia.com/mobile-marketing/#respond Thu, 22 Oct 2015 15:00:35 +0000 https://paraduxmedia.com/?p=28275 With the addition of smartphones into the everyday world, businesses can now market right in the palms of everyone’s hands. What was once something that took days to get to people, can take mere seconds before people can see it. Because mobile marketing is now growing in popularity, it is easy to see that this form of marketing will be a part of the future,

The post Mobile Marketing – The Future appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/mobile-marketing/feed/ 0 28275
What is Content Marketing? https://paraduxmedia.com/content-marketing/ https://paraduxmedia.com/content-marketing/#respond Thu, 15 Oct 2015 15:00:56 +0000 https://paraduxmedia.com/?p=28250 Content marketing is the art in which businesses communicate with their customers and prospects without selling their products. It is a strategic marketing approach that is focused on the creation and distribution of valuable, consistent and engaging content with the aim of attracting and retaining the audience. Moreover, the content marketing strategy is mainly aimed at increasing profits due to the enhancement of the consumer’s

The post What is Content Marketing? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/content-marketing/feed/ 0 28250
What is PPC Marketing? https://paraduxmedia.com/ppc-marketing/ https://paraduxmedia.com/ppc-marketing/#respond Thu, 08 Oct 2015 15:00:17 +0000 https://paraduxmedia.com/?p=28244   PPC marketing is considered the most popular technique for advertisement utilized by various sites on the web. PPC marketing may also be termed as cost per click, pay for position, or pay for performance. However, whatever the term used, PPC marketing is the online advertiser’s preferred medium for marketing products and services to online consumers. PPC marketing is helpful to the client and also

The post What is PPC Marketing? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/ppc-marketing/feed/ 0 28244
A Guide to Branding https://paraduxmedia.com/guide-branding/ https://paraduxmedia.com/guide-branding/#respond Thu, 24 Sep 2015 15:00:45 +0000 https://paraduxmedia.com/?p=28199 For many organizations, sustainability depends on the internal and external factors that influence the organization. It is important for the organization to know how to deal with these factors. Therefore, it is important for these organizations to ensure that they have the strongest brands possible. When organizations have a unique niche in the business world, they tend to stay. Developing a unique brand is important

The post A Guide to Branding appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/guide-branding/feed/ 0 28199
Marketing for the Future https://paraduxmedia.com/marketing-future/ https://paraduxmedia.com/marketing-future/#respond Thu, 17 Sep 2015 15:00:23 +0000 https://paraduxmedia.com/?p=28203 For many businesses, success or failure depends upon keeping up with and understanding financial concepts and principles.  Understanding the basics helps the organizations to make significant and necessary financial decisions. These decisions may be the key to ensuring that the organization keeps and maintains a competitive advantage over competitors. Marketing plans are very important for many of these organizations. These plans can be developed into

The post Marketing for the Future appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/marketing-future/feed/ 0 28203
Can I Afford a Marketing Agency? https://paraduxmedia.com/afford-marketing-agency/ https://paraduxmedia.com/afford-marketing-agency/#respond Thu, 10 Sep 2015 15:00:25 +0000 https://paraduxmedia.com/?p=28214 It is important for many organizations to maintain a competitive advantage over its competitors. Organizations need to utilize everything that they can to ensure that they maintain stable and profitable future. Their marketing strategies are tools that contribute to ensuring that the organization stays on top of the latest trends. These strategies need to be incorporated into a marketing plan that helps the organization remain

The post Can I Afford a Marketing Agency? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/afford-marketing-agency/feed/ 0 28214
Facebook Retargeting Digital Marketing https://paraduxmedia.com/facebook-retargeting-digital-marketing/ https://paraduxmedia.com/facebook-retargeting-digital-marketing/#respond Mon, 07 Sep 2015 21:45:22 +0000 https://paraduxmedia.com/?p=28106 Is your business utilizing “remarketing” tools as part of your marketing plan? This method is also referred to as, retargeting, “it is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.” When someone visits your website, a cookie is dropped and

The post Facebook Retargeting Digital Marketing appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/facebook-retargeting-digital-marketing/feed/ 0 28106
Why Marketing Does Not Go as Planned https://paraduxmedia.com/marketing-planned/ https://paraduxmedia.com/marketing-planned/#respond Thu, 03 Sep 2015 15:00:09 +0000 https://paraduxmedia.com/?p=28219 Sometimes the best-laid plans do not go as well as we would like them to go. This goes for any plan we put together, whether it be personal or professional. Sometimes we need to take a step back to determine where we went wrong in our process of development. Maybe we left out a key ingredient of the marketing mix. The Mix The marketing mix utilizes

The post Why Marketing Does Not Go as Planned appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/marketing-planned/feed/ 0 28219
Marketing: Past, Present, Future https://paraduxmedia.com/marketing-past-present-future/ https://paraduxmedia.com/marketing-past-present-future/#respond Thu, 27 Aug 2015 15:00:37 +0000 https://paraduxmedia.com/?p=28209 Marketing trends can help any organization determine where the organization has been, where it is now, and where it will be in the future. With any analysis, it is important to understand all the factors that make up these trends. It is necessary for the organization to establish clear goals to accomplish them. They need to anticipate, identify, and satisfy all the requirements of their potential

The post Marketing: Past, Present, Future appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/marketing-past-present-future/feed/ 0 28209
Are You Using the Facebook Milestone Post Feature? https://paraduxmedia.com/facebook-milestone-post/ https://paraduxmedia.com/facebook-milestone-post/#respond Thu, 20 Aug 2015 17:00:00 +0000 https://paraduxmedia.com/?p=27953 Facebook is a dynamic online social media platform, and new features are rolled out to its users regularly. Most of these new features are meant to magnify one’s social media presence to friends, families and potential customers as far as businesses are concerned. Have you come across a Facebook milestone post in one of your preferred Facebook pages and had no idea what it was?

The post Are You Using the Facebook Milestone Post Feature? appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/facebook-milestone-post/feed/ 0 27953
Everything You Need to Know About Brand Manuals https://paraduxmedia.com/brand-manual-examples/ https://paraduxmedia.com/brand-manual-examples/#respond Thu, 13 Aug 2015 17:00:00 +0000 https://paraduxmedia.com/?p=27954 We all by now know how powerful a brand is. In simple terms, a brand is something that tells and shows who you are. A brand sets your business aside from the rest and sells you apart from the masses. Poor branding can be catastrophic to your company, the same way better branding can lead to enormous sales and a brand name difficult impossible to

The post Everything You Need to Know About Brand Manuals appeared first at Paradux Media Group.

]]>
https://paraduxmedia.com/brand-manual-examples/feed/ 0 27954