Five Ways To Increase Your ‘Local’ Social Media Presence

Social Media allows small independent businesses to build a following of ‘likes’ and ‘followers’ by finding people with the same values as them...

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I had lunch last week with a new friend and it was refreshing to have a conversation with someone who has the same values towards work, and clients.  Matter of fact most of our conversation was on values and how it relates to charitable donations and purchasing patterns.

Values, like recently our local Humane Society was in financial trouble, and although I have never used their services, I have donated to them and was worried about their situation.  My concern has to do with being a dog owner, and dog lover.  Our local humane society is a no kill humane society that rescues dogs form other humane societies that are going to be euthanized, which endears me to them.  We share the same values… The love of dogs.


Social Media allows small independent businesses to build a following of ‘likes’ and ‘followers’ by finding people with the same values as them.  Finding these individuals amongst today’s clutter can be the difference staying in business and going out of business…

Here are five ways you can target commonality and like values into your social media plan.

Local Causes/Charities:   The best way to add more local ‘likes’ to your Facebook page is to find a cause or a hardship that is taking place in your community, stepping up, and helping.  Donate a dollar a like to their cause up to 500 to 1,000 likes, you donate money to a cause you believe in and just added a lot of likes to your Facebook page with people that share the same values you do… I have written a few blogs regarding this, here is the latest.

Engage locally:  depending on the size of your market, you are going to have anywhere from dozens, to hundreds to thousands of pages that are all about your local community.  Have your business page ‘like’ them. Make comments on their posts under your business name. Be active and play in their pages.

Website Sponsor/Directory:   In most markets, you will find a ‘Buy Local’ company/group that has a website devoted to companies that are locally grown and locally owned.  Their directories and website sponsorships are very affordable.  It is usually just one payment that covers 12 months.

Twitter:  Listorious is a list tool, that allows you to find indivuals who tweet in your area and also find lists that follow individuals with similar interest and values using keywords.

AdWords:   you can run an AdWords campaign through Google using keywords that reflect your values and can target it to your local area.  AdWords if used correctly can be a great tool to generate hits to your website.




Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

Reader Interactions


  1. John Peterson says

    Well done Mike.

    If I may add, a lot of companies have started Facebook but Twitter is also very important. Twitter does so much including broadcasting your information out to people who have never heard about your business. Another cool feature is tweeting 140 character snippets from your website, and/or useful and interesting info to like minded people so they can re-tweet it to all their followers!

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