Four Step To Get Your Small Business G+ Ready

As a small business owner, these things should all have your attention whether you end up getting involved in Google+ or not. Website, web design, SEO

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The jury is still out on how deep Google+ will penetrate the mainstream audience.  It is the fastest growing social media platform to date, so if you are a small business owner you have to have an eye on it.  Here are four steps as a small business owner that you should be looking at to take full advantage of Google+ if you decide to take the plunge when G+ opens it’s doors to brands and businesses.

Photo credit The Daring Librarian

Website:    I am surprised at how many small businesses don’t have websites.  Most reports show that 55% of small businesses do not have a website.  In some ways the smaller, your business the more important it is to have a website.  With WordPress, it is easier than ever to have an affordable website.  A website, which you as a small business owner can control and make changes.  Your Website is your hub for all social media, not just, what is there today, but will be coming tomorrow.  Therefore, it is critical to create a hub for your social media.  If you do not have a website, put it on the priority list, if you have one, get it on order, and make it your hub.

SEO:   We are talking about Google here, the king of search engines.  Do you think that they are going to create some kind of search advantage for businesses that are on Google+?  I do!  SEO is often over looked by the small business owner.  They think it automatically comes with their web design.  Make sure you are optimizing your website with the proper SEO techniques.  If you are practicing good SEO with your website then Google+ is only going to enhance it.

Photo credit @iannnnn

Organize Your Customers:   Google+ brings circles to life.  If you could categorize your customers how many categories would, you put them in.  Frequent, repeat, difficult, not often enough, best, on our e-mail list, etc.  Would you talk to them differently?  Google+ allows you to categorize your clients in circles and send messages to just those circles.  For us at Paradux Media Group our ‘likes’ on Facebook are our clients, people who are looking for social media information and friends.  Google+ will now allow us to put them in circles and give them the information their looking for from us.  We can send a message to all or just to select circles depending on what we wanted to post.  Work on getting your customers organized so you can talk to them more effectively and give them more of the information their looking for from you.

Google Places:   Another web aspect that is not fully utilized by small businesses today.  It is a very important tool as pin cushions are usually displayed on the first page.  With the explosion of Groupon and Living Social, do not think that Google is not going to want a piece of that pie.  Do not be surprised to see Google+ get in the Groupon game and the most logical way it will be done is through Google Places.

As a small business owner, these things should all have your attention whether you end up getting involved in Google+ or not.  Just as you take pride in the appearance of your store, you must do the same with your on-line presence.  For most, it could be the determining factor in whether or not they choose to use your services.

Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

Reader Interactions


  1. Gray says

    Google+ is really doing a very great job and the services and feature were really great. I am pretty much excited on their features because some of it are very new to my eyes. And for real Google+ will bring something that could to the success of SEO. But I have heard that Google+ is a threat to SEO. I don’t much about it yet. But, Google= will be at it’s best.

    • Mike Frey says

      Thanks again Gray… Who could blame Google for wanting to make Google+more search friendly. To me it only makes sense and am surprised that they didn’t just come out and say it from the get go…

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