How Many Layers Does Your Social Media Have?

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Easter cake with lime curd
photo credit: rochelle, et. al.

Social Media, like every other advertising medium works best for your brand when it’s layered. But the beauty of social media is that it’s easy to layer. Here are the top 5 ways to layer your social media for maximum effectiveness:

  1. Use Facebook as a collection point addresses for your email newsletter. Your Facebook page is an ideal place to collect email addresses from people who are interested in your brand. This allows you to deepen your relationships on Facebook with Direct Mail.
  2. Publish your television commercials on YouTube and publicize on Facebook and Twitter. If you’ve spent the money to produce good television, put it on YouTube and promote it’s presence on Twitter and Facebook.
  3. Use Facebook and Twitter to publicize significant updates to your website or blog. Your social media channels are ideally suited to spreading the word about updates to your website or blog. Pushing the content to your fans and followers relieves them of the necessity of discovering it for themselves.
  4. Use Facebook and Twitter to create interest in your upcoming sale. Start your campaign by letting your social media accounts announce that you’ve got a sale coming up and let them know when and where to find it. This will allow your campaign a jump start and get your results faster.
  5. Extend your print ad or coupon to Facebook. Use FBML markup to put your print ad or coupon for your latest sale on Facebook for your fans to take advantage of.

By using these simple techniques, you’ll re-purpose work you’re already doing and add layers as well as content to your social media channels. The best part is, you didn’t have to create anything new – you increased the effectiveness and reach of the advertising you’re already doing.


Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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