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Is Your Brand Listening?

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One of the most important things a brand can and should do to improve is to listen. Admittedly, listening is also one of the most difficult things to do. We all, inevitably want to jump in, correct, and respond to criticism and constructive feedback. If you can hear the full measure of the information being shared with you though, you have the opportunity to affect real and meaningful change for your business. By Listening you learn what your business can do better, how it can better meet your customers’ needs, and how it can dominate the marketplace.

photo credit by mikecogh

No doubt about it though, listening is a skill. Frederic Boulanger of the SpongeFred blog made a great observation about listening in his recent post, Are you having GREAT conversations?

Can you shut up and listen? It’s much harder than it sounds. Can you go from a waiting to talk mode to a truly listening mode, where you’re fully engaged in understanding what it is the person you’re listening to is saying? Way too often we end up thinking of what to answer to what we’re earing, correcting the facts, asking another question, etc.
You’re best performance here is making sure the person is saying it all, and getting it all in the open. Every thing you say, your tone, your body language, the words you use are saying go-on I’m listening, I want to hear it all. It is not the time to go in solution mode, it’s not the time to go quick fix, you’re in listening mode.

Take the opportunity this week to really listen to what is being said to you about your business, and then resolve to make the appropriate changes. Your business will thank you for it.


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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