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Make Your Holiday Cards Work For You

Walk into a business this time of year without seeing holiday cards organized fashion at the front desk/counter. The holiday card is a like direct mail piece

Mike Frey/December 12, 2011/2 Comments
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Holiday Cheer

It’s that business holiday time of year, and  I always look at the business holiday card as an opportunity to continue, begin, remind or thank someone for their business.

To use a simple analogy: social media messages are to holiday cards as holiday cards are to in-person/face-to-face interactions, drawing upon the sense that the holidays are less about keeping in contact, but more about keeping in touch.

It’s hard to walk into a business this time of year without seeing holiday cards organized in some fashion at the front desk/counter.  The holiday card is a like direct mail piece that has a greater chance to grab the businesses attention and, gets to hang around and be displayed.

Like most people, I tend to read the holiday cards I receive, I make that note of who sent it and how nice it was to be included on their list.  It is then proudly displayed.  People like to display the cards they receive; it shows that a business or individual enjoys doing business with you enough to include you on their list. It also builds credibility and trust of your business.  Holiday cards are a little like the on-line review before the on-line review.

Paradux Media Group Business Holiday CardFor Paradux Media Group, sending cards is a little more than just going to the store to purchase some pre-packaged cards, we design our own.  The perks from creating your own holiday card, are they are going to stand out a little more, and as we found out when picking our cards up from the print shop our holiday card was being proudly displayed in their window case.

Have fun with your holiday cards.  Add your businesses personality, use them to touch base with vendors or clients that you haven’t talked to in a while and always add a few surprises on your list..

 

 

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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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