Marketing Resolutions for 2011

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It’s that uncomfortable time of year when we take stock of our lives and make resolutions for the things in our lives that we want to change. The same should be true for our Marketing Plans. If you’ve been following along, you’ve probably written your 2011 Marketing Plan in October and November. But this is an ideal week to read through it again, make sure that it is still relevant and on point to accomplish your goals in 2011. Things change, sometimes dramatically in the space of just a few weeks or months. If it needs tweaking, this is an ideal time to do it, before you get into the execution phase.

If you didn’t spend some time this fall drafting your 2011 Marketing Plan, this week would be an ideal time, it’s usually a slow week and ideal for strategic plans. Take stock of the state of your marketing health. Ask yourself, what are the big goals we should accomplish in 2011 and how can Marketing help to achieve those. Once you have an idea of what you want to accomplish with Marketing in 2011, it’s time to start breaking those goals down into bite-sized chunks that you can accomplish.

This is exactly the same thing you would do if your personal resolution for 2011 was to get healthy and run a 5K. You would break that goal into easier to accomplish pieces – insert more movement into your life. You might even have a regimented plan to help you accomplish the goal, follow the Couch to 5K program and work up to an easy 5K in 10 weeks. Then you only have to focus on the prescribed interval training every other day and you would reach your goal. It’s accomplishable.

The same thing is true for Marketing – setting clearly defined goals, and incremental movement toward those goals will help you to accomplish your marketing plans for 2011. So take some time this week and identify what you want your Marketing Resolutions to be for 2011 and then set attainable goals to help you accomplish them. When you look back on 2011 at this time next year, you’ll be pleasantly surprised by how much you were able to accomplish.

Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

Reader Interactions


  1. Paul Flanigan says

    I think “resolution” too often means “I promise to,” when it really means “I have decided to…”

    For me? Be more engaging with comments on others blogs. I find the best conversations after the article.

    • Tisha says

      I agree Paul, I often read through the blog post quickly looking to get to the meaty discussion at the end. I like your “resolution” and my have to adopt it myself. 🙂 — Happy New Year!

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