Think about it — you know what your competitors really offer. You know, often better than the customers do (at the outset) what kind of service and product a new customer will receive from a business. “If we’ve identified our competitors wisely, we should know how our product meets their needs better than the competition,” you know whether or not the customer will be happy with the outcome, and you know whether it will be a good experience or a bad experience. This leads us to two realities:
- How are you positioning your business and brand take advantage of what your competitors are doing (or not doing)?
- What do your competitors know about your business, and how could they use that to their advantage?