Every Day is a Great Day to Buy

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Brenner’s Furniture is the largest furniture store in Lane County, 3 floors, 8 galleries and more than 60,000 square feet of inventory from which to choose. What makes them unusual is that they have been owned and operated by the same since 1938.

Their unique approach to not playing the mark-it-up-to-mark-it-down informed the brand position we created, “Every day is a great day to buy at Brenner’s.” We’ve helped create a consistent corporate identity for this position, from invoice sleeves to television commercials, direct mail to radio ads, Facebook to the website, and from point of sale signage to media planning strategies.

We’ve helped them consistently top record-setting sales numbers with a unique media mix designed to leverage each element for maximum visibility and effectiveness.