People’s Bank is the only locally owned bank in Medford, Oregon. They wanted an agency to help them tighten up their brand position and give them a singular tagline that embodied everything that made the banks special.
It didn’t take us long to uncover the reality that what makes People’s Bank different is that they put people first. Not just in their name, but in everything they do, and “We put people first” quickly became their new tagline.
From there, it was natural for us to help them spread the new vision throughout the organization, incorporate that new tagline in their business cards, letterhead, annual reports, radio ads, newsletters, internal signage, and campaign flyers.
It’s working — “we put people first” is a tagline backed up with consistent marketing and a cohesive experience throughout the bank. Customers and potential customers are noticing, and that’s great news for People’s Bank.