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SEO: Google Places

Like a lot of things concerning the internet and SEO it’s not just about doing it, it’s how you do it. It’s about taking advantage of all the possibilities.

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The first blog in this series on SEO (Search Engine Optimization) covered just some of the reasons why SEO is important for any small locally owned business.  Some of the best things in life are free and one of the best things you can do to help people find you if you are a brick and mortar store is Google Places.  I still run across a lot of brick and mortars that still haven’t found Google Places, and those that have not all take full advantage.

Like a lot of things concerning the internet it’s not just about doing it, it’s how you do it.  It’s about taking advantage of all the possibilities that Google Places allows.  This is the first place to begin any improvement in your search rankings.  While this procedure does nothing really as far as SEO goes, it does and will improve your search visibility.

So if you’re currently using Google Places are you taking advantage of multiple keyword listings?  Google Places allows for multiple listings, souse them.  You’d be surprised at the terms that some people use in searching.  Have you ever looked at the terms used to find you in Google Analytics.

Google Places will give you great searchability, when someone Google’s you specifically.  It

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is not the end all of what you can or should do to make your business more search friendly.  It is something that any of your competitors can do for free as well.  Looking at executing proper SEO techniques to create a competitive advantage is still needed.

With statistics showing that the number one company listed on a search page gets 38% of the hits, 63% of the hits go to the top 3 businesses, and 80% don’t go past the first page, how important is your search ranking to you.


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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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