This is the first of a series of blogs that I’ll be doing addressing SEO with local small businesses. I know when I say SEO you probably say huh? SEO is an acronym for ‘Search Engine Optimization.’ Why is it important? Over 40% of consumers won’t shop at a business or brand if they can’t research you or find you on-line. The short attention span that we have today means that with Google searches63% of all clicks go to the top 3 placements. 80% of all searches never go past the first page. So if you’re not on the first page you have zero chance at 80% of people interested in your category.
Search engines have basically become today’s word of mouth. Google is our ‘friend,’ need to find or learn something you turn to your friend Google. Address, hours, information, reviews, brand information, prices, Google is our friend who has all the answers. Google is the know it all.
So as a small business owner how do you deal with this SEO so many speak of? I hope to that you might find the upcoming series on SEO helpful. Certainly one of the first things you can do is realize that websites are rarely written with SEO in mind. Most web designers are web designers and are more into the look of the site rather than the search ability of the site; your site is probably no exception. If you were involved in controlling most of the text to your website then it’s probably safe to say that not much SEO thought was put in by you.
These issues are all fixable, with very little noticeable change to your site. Content does play a huge factor with the search engines, remember it’s SEO not ESP so the words you want to be found under searches you have to have in your content. Google is trying to produce the most relevant results with each search, and to do that it’s looking for the sites that are using the terms that you’re searching for. Remember SEO not ESP.
So take a look at the content in your website. Does the text in your website have words that you feel are the most relevant searchable words and terms for your business? If their not there in your text then the Google crawler certainly isn’t going to find it.
Improved SEO is always available through Paradux Media Group via hands free or hands on classes.