SEO

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Marketing-Intelligence-Report

Off-Page vs. On-Page SEO: How Do You Develop a Strategy? Part 2

In part one of this blog, we explained the difference between on-page and off-page SEO. We established that off-page SEO is often completed by a website designer or coder behind the scenes, while on-page SEO is up to you. The way that designers name your pages, write your code and house your website (i.e. search… Read More

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Off-Page vs. On-Page SEO: What the Heck Is It, Anyway? Part 1

Brace yourselves. The topic of this blog that I’m about to delve into, head first, is somewhat obscure. In fact, if you’ve ever had an in-depth discussion with someone in marketing, you know exactly what I mean: What do you do? “I’m in marketing.” What do you do in marketing? “I do Google stuff.” On-page… Read More

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What To Expect From Google Hummingbird In 2014

Hummingbird seems to be increasingly drilling upwards to the fore of the SEO community and is becoming even more and more of a talking point than it was when it arrived as we see the full fallout of the update. Semantic search is changing the game and the Hummingbird algorithm is capable of using semantic… Read More

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What Is Inbound Marketing and Why Should You Care?

What is Inbound Marketing? Inbound Marketing is a phrase that has been on the periphery of every business since the boom of the online marketplace. With 80% of Australians now with internet access, by implementing cost effective online marketing strategies, you can bring people to you in their droves. This chart shows the Breakdown of… Read More

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Combine Custom Web Design and SEO for the Best Business Results

If you run a small business and you need to revitalize your online presence while attracting more prospective customers to your website, you would do well to consider hiring a custom web design company that is also a member of the Internet Marketing Association. At the very least, the firm with which you to choose… Read More

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Keywords: The Complex Building Blocks Of SEO

The world of search engine optimization – more commonly known by the acronym SEO – is one which is deceptively complex. SEO entails peppering your articles and product descriptions with keywords, thereby making your site more palatable to Google and other search engines. Despite the seeming simplicity of this idea, there is a delicate balance… Read More

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WordPress Tutorial: How to Add a Page [VIDEO]

Ever want to be able to add a page to your WordPress website? This video tutorial will teach you how to create that new page and get it published on your site. In it you’ll learn: How to create a brand new page How to set the title Where the content of the page goes… Read More

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Content Creators Shouldn’t Fear Google Penguin

Mention the words, Google Penguin, in a room full of online entrepreneurs and it’s likely you’ll see expressions of sheer horror pass across at least half the faces. Those will be the individuals who found themselves heavily penalized when Google first introduced the new program. Many have yet to restore their websites to the ratings… Read More

Establish a Formidable Online Presence With the Right Custom Web Design

Establish a Formidable Online Presence With the Right Custom Web Design

With more and more Americans using the Internet to get the information they need, it is imperative that businesses establish formidable online presences so that they can better interact with prospective customers. In fact, roughly 82% of adults in the country use the web consistently. An even higher percentage, about 92%, rely on search engines…. Read More

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How to Manage Social Media Accounts with a Multilingual Audience

Doing social media right is a challenge as it is: understanding your audience, speaking to your audience in an authentic and compelling way within the restrictions of a 140 characters or battling EdgeRank, and a host of other considerations that take time and effort to get right. Now, imagine that while some of your audience… Read More

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Is it Time to Hire an Outsider Internet Marketing Firm?

Did you know that, according to Google, at least 88% of people searching for local businesses on their smartphones call, or stop in, less than a day later? The importance of internet marketing can no longer be ignored. Whether on desktop PCs, laptops, or mobile devices, it is clear. A staggering number of people seek… Read More