Black Friday is hardly a day for small businesses. Sure, it can help them attract new customers. However, most of them instead look forward to Small Business Saturday 2016. We strongly urge you to participate this year on November 26 either as a seller or a buyer. This is your day!
Now, Small Business Saturday takes place right after Black Friday. We want this tradition to continue, so please support your local Shop Small Business events in 2016.
Who Sponsors Small Business Saturday?
The Small Business Administration and American Express have become two major players in promoting small businesses. This event is intended to foster support for small shops, stores and services that can be found locally versus accessed on the Internet. At the same time, local companies can take advantage of a multitude of marketing tools available both online and offline to help them grow.
Where does Small Business Saturday Take Place?
This event occurs throughout many cities and happens in neighborhoods just like yours. No locality is too big or too small to participate. All you need to do is find a way to convince other people in your area how this will benefit your regional economy. Customers can get involved, too. They will be your largest resource as far as telling others about the Shop Small Business event.
How to Promote for Small Business Saturday 2016
We encourage you to rally your neighborhood and let them know you exist. You never know what will happen. Perhaps your next loyal customer is right next door or down the block from you.
The number one way to tell others that you plan to participate in Small Business Saturday 2016 is to promote your company on your own social channels. Your posts would be especially helpful if you use related hashtags. For instance, your social media status messages could contain the hashtag “#SmallBusinessSaturday” on your Twitter, Facebook, Google + and other pages. Alternatively, you might be able to gain exposure via sponsored social media ads.
You also can have small posters designed for use with your social sharing campaigns or for printing out for local community distribution. Flyer templates are now available online at the American Express site. Otherwise, you could get creative and place a special chalkboard sign outside your establishment on Shop Small Business day.
If you need help with creating professional-looking, personalized ads for Small Business Day, please contact Paradux Media Group. We are a full services creative agency that provides both digital and traditional advertising services.