photo credit: FindYourSearch I feel like a small rant…It seems that anyone with a Facebook page is a social media expert these days. I stumbled across a company that positions themselves as “Social Media Experts.” A post they made on Facebook was talking about if you are a business, it is important to set up your Facebook page as a business page.
All fine and dandy, and good advice, but this business that claims to be a social media management company is using a personal page. How ironic! They say the main reason to be set up on a business page is the lapse of time it may take from the time the friend request comes in and your response to it.
Not sure whether to laugh or cry when a business is saying that from a personal page. I can be good at do as I say, not as I do, but this is one of those instances that you really want to try that one. Plain and simple, it is Facebook policy for a business to be set up on a business page not a personal page.
Not only are they operating their business on a personal page, they do not even have their avatar centered… All their posts have just half of their logo appearing, which is one of my pet peeves.
Smart business owners do their homework. If you need to choose someone to handle their social media, you should hold them to the same high standards that you hold for your business.
They should at least be able to cover the basics on their own business page, a custom 2×6 profile image, a 2×2 avatar that is centered on posts, and a landing page for starters. If they cannot do these three things then they are just trying to cash in on a buzz category that many business owners still do not fully understand…
Today on NRR Andy Kessler was talking about the IPO offers from social media companies (LinkedIn etc.) and comparing it to the IPO offers of over a decade ago, “If the dot com boom was at a 10 then right now we’re at a 3… He then went on to say tongue in cheek, “that when you start getting companies with no business plan and no business model and just social media in their title and go public, then we’ll be at a 8, 9 or 10” That gave me a good laugh.