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St. Patrick’s Day Milestone

ducks-flying

St. Patrick's Day 2015First off, happy St. Patrick’s Day! We hope you’re all enjoying the annual “wearin’ o’ the GREEN.” As you can guess, we take our green seriously and are all ducked out today in our greens.

While it may not be the pot at the end of the rainbow, we were excited to see that in March, we surpassed 1,200 blog posts on our website.

When Mike and Tisha started blogging, they never imagined that ParaduxMedia.com could be host to 50 blog posts, much less 1,200 blog posts. They struggled, just as we know a lot of our readers do, with simply getting one blog post written. Then another, and another. Setting a blog publishing schedule and sticking to it.

Break it down — if you committed to blogging just once a week (at least 300 words for each blog), you would have more than 100 blog posts after two years. That’s more than 100 opportunities to have your website found for 100 different keywords. Blogging is a great way to not only share your story, but help your search results.

The reason that is critically important, is that each blog post represents one concise page of information that you can optimize for a specific keyword. And the more blog posts you have, the more blog posts you can optimize for a keyword. And the more keywords you use well, the more likely it is that you can get your website to rank in search engine results.

After all, you really don’t care if someone lands on a blog or on your home page — you want them to come to your website. Once you’ve got them there, that’s your opportunity to get them click another page to learn a little more about you and begin building a relationship with you over time.

If you have the luck of the Irish (or just a well-crafted website strategy), you might even get them to join your email list. All because you started blogging, on a set schedule, every single week.


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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