Syncing up Your Messages

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photo credit: andrewrennie

I’ve sat in a lot of rooms lately with small business owners and discussed the imperative nature of syncing all their outbound messages together. And while it sounds good, it’s very often not something happens with great regularity. But doing so will help you to maximize your brand message and get the highest levels of return on your advertising.

Imagine the unity of message that could occur if your sales people were selling the same thing your print advertising was selling. And your print advertisement looked like your website, which looked like your facebook and twitter icon and direct mail/email messages. Then imagine that the radio spot sounded like the TV spot, which all looked similar to the print advertising and website.

Sounds intuitive right? Unfortunately, that level of message syncing rarely occurs, for even the largest, most sophisticated brands. But it is something that is worth paying attention to. And the good news for small business owners is that it is something that can be more easily accomplished themselves than it is for those very large, very sophisticated brands. And it matters, having a synced outward facing message helps your customers to focus on what you want them to focus on. That degree of focus will result in enhanced sales and increased profitability for your company.

Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

Reader Interactions


  1. Paul says

    My goal with consistent messaging is to create a “kit of parts,” a collection of elements that can be mixed and matched to fit any channel. It’s often much less work and much less expensive to execute in this manner rather than go back and redo something for another medium.

    Great post, Tisha.

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