Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Do You Have a Website?

71% of businesses in 2023 have a website. That’s a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn’t account for all the consumers who shop online, either. Regardless of the size of your business–from a…

Read More about Do You Have a Website?

Understanding the Customer Journey

In the dynamic landscape of modern commerce, understanding the intricacies of customer behavior is paramount to the success of any business. The customer journey is a concept that has become the compass for companies seeking to create meaningful interactions with their audience. Understanding the customer journey and exploring how you can apply this to your…

Read More about Understanding the Customer Journey

Is it Time to Change the Channel on Your Marketing Strategy?

Marketing channels are the different tools or platforms that businesses use to reach their target audience. They are crucial for promoting what a company offers and introducing products and services to new potential buyers while highlighting the benefits of the company’s brand. Our team works closely with our clients to determine the best marketing channels…

Read More about Is it Time to Change the Channel on Your Marketing Strategy?

Rebranding Your Business: Staying Relevant and Thriving

Recently, 7-Eleven announced a transformation to its iconic Slurpee beverage–something just about anyone who has grown up in America (or any other country 7-Eleven is in) has likely had at least a few times in their lives. Why would a company with an already successful product spend time and money to rebrand it? Because in…

Read More about Rebranding Your Business: Staying Relevant and Thriving

The Fascinating Dynamics of Strategic Product Placement

In the fiercely competitive world of retail, capturing consumers’ attention and enticing them to make purchases is a constant challenge. One powerful tool store owners have at their disposal is strategic product placement. By carefully positioning products and leveraging price promotions, you can create a domino effect that influences consumer behavior and drives sales. The…

Read More about The Fascinating Dynamics of Strategic Product Placement

Why Understanding Your Audience for Successful Marketing

As a business owner or leader, you know that advertising is a crucial component of your overall marketing strategy. But in order to create an effective advertising campaign, your work must begin by understanding your audience. Knowing who your customers are, what they need, and how they make buying decisions can help you tailor your…

Read More about Why Understanding Your Audience for Successful Marketing

The Art of Engaging Content: Brand Storytelling

In the ever-evolving digital landscape, business experts realize that engaging content is the key to capturing an audience’s attention and building a loyal following. They know that to create a connection with their audience, they must weave a compelling narrative through brand storytelling. Now more than ever, good storytelling is essential as it gets harder…

Read More about The Art of Engaging Content: Brand Storytelling

Achieve Success in the New Year

The transition from December 31 to January 1 is more than just the passing of another day or even another month. Ringing in the new year is a celebratory event that brings forth a new calendar filled with hope and promise. As you and your team recover from the hustle and bustle of the holiday…

Read More about Achieve Success in the New Year

Telling Your Story with Video

Have you ever watched a YouTube video to figure out how to use a product or learn how a service works?  If so, you’re not alone.  It turns out that nearly 96% of people have done the same thing.  People love watching videos and, on average, view about sixteen hours of videos online each week. …

Read More about Telling Your Story with Video

Marketing During a Recession

Early in October 2022, Jamie Dimon, Chief Executive of Morgan Chase, warned the United States is headed to a recession.  Because of the intense rates of inflation, the war in Ukraine, and the sharp increase in interest rates, Dimon feels a recession is inevitable by the middle of 2023.  Our last significant economic downturn of…

Read More about Marketing During a Recession

Does Product Placement Work?

You don’t have to dig deep into many of the most popular movies of our day to see brand-name products, signage, and logos flash onto the screen.  A fun exercise is to watch any movie’s high-action scenes–car chases or your favorite web-slinger racing through city streets–and count how many well-known brand names you can spot…

Read More about Does Product Placement Work?

Why it Makes Sense for You to be a Thought Leader in Your Industry

Thought leadership may be one of the newest popular buzzwords in business strategy.  It’s somewhere up there with “lean manufacturing” and “influencer.”  What is thought leadership, and is it really that important for business owners? Thought leaders are the go-to people in their field.  For example, if you’re looking for ways to better lead and…

Read More about Why it Makes Sense for You to be a Thought Leader in Your Industry

Brand Awareness Through Video

Brand awareness has evolved so much over the last 10 years. Prior to digital marketing, we gained an awareness of popular brands by television ads, radio spots, and even direct mailings. Now, there are a variety of marketing resources readily available, so building video brand awareness has never been easier. Understanding Brand Awareness Building brand…

Read More about Brand Awareness Through Video

The Importance of Professional Photography for Your Website

If you’ve ever wondered about the importance of professional photography for your website, you’re not alone. Many people aren’t aware of what it takes to put a site together not to mention, they may have done nothing more than taking selfies their entire lives. Stepping things up a notch and searching for a professional photographer…

Read More about The Importance of Professional Photography for Your Website

What Is Corporate Identity Branding?

When we talk about identity, we refer to the aspects that differentiate us from other people. Our personalities demonstrate our uniqueness that we convey through our speech, behavior, and image. Similarly, a business makes distinguishes itself from the rest through the image it portrays to the world. This could be through business culture company brochures,…

Read More about What Is Corporate Identity Branding?

Five Reasons Why Branding Is Vital To A Small Business

Why branding is vital, regardless of the size of your business. Many small businesses forego the tried and true methods of bigger corporations. Sometimes this works, but when a small business fails to effectively brand itself, that can have resounding detrimental effects. 1. Company Cohesiveness Having a “brand” is essentially having a message and look…

Read More about Five Reasons Why Branding Is Vital To A Small Business

Is Television Advertising Dead?

With so many advertising channels available in today’s world, marketers may find themselves confused about where traditional channels such as television stand. There are some who claim that television advertising is on the way out and will eventually be replaced with all digital modes, but we argue that this cannot be further from the truth.…

Read More about Is Television Advertising Dead?

Your business isn’t too small to hire an advertising agency

A successful small business has two essential elements to it. One, the core service or the product. Two, marketing and advertising. A mediocre product or service with great advertising will always outsell a great product with mediocre advertising. Time and time, advertising has proven it’s worth. Who doesn’t like Apple’s commercials? They’re beautifully woven around…

Read More about Your business isn’t too small to hire an advertising agency

How to Create a Compelling Email Campaign

It’s never a good idea to spam the subscribers or customers that you have on your email marketing list. However, you do want to stay in contact with them so that your business stays on their radar. How can you accomplish this and actually create value for your recipients? The answer is by focusing on…

Read More about How to Create a Compelling Email Campaign