Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Blue Sky Marketing (NOT!)

Remember when our marketing lives were easy? Unlimited budgets, no concerns about the economy, fabulous television ads… those days have been gone now for awhile, and I think that as marketers, we’ve gotten better, smarter, and more responsive. We’ve had to think carefully about every dollar we spend, we’ve had to project and hit ROI…

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Branding a Local vs National Company

I had the opportunity the other day to chat with a friend who is a brand marketer for a national brand. During the course of our conversation, I was struck (again) by the same-ness and at the same time, the different-ness that comes with branding a national vs. local brand. At its core, branding is…

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Using Product Promotions to Extend Your Brand

Once you’ve established your brand position, and even created a branding commercial or two — it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a promotion to sell your product (yesterday)! In that moment the balance sheet requires moving a product for the financial…

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