Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Learning to Use Google Analytics is a Valuable Tool

For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If you can learn even a small segment of what the data means, it can really empower and elevate your blog or website. How to Get…

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The Power of Customer Reviews Online

In today’s social media world, it pays to have an online presence. It’s not even that hard to do. All you need to start yourself building an online presence for your business is a website, Make sure you have a page that allows customer reviews. It may also help if you can create a robust…

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Making the Most Out of Your Online Advertising Budget

How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline media to digital media as well as the growth of paid social advertising. As a…

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Digital Marketing Tips for WordPress Users

  Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that…

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The Top Social Media Platforms for Small Businesses

Social media marketing is no longer a negotiable part of a company’s overall marketing efforts. In fact, social media is so essential to the success of a business that it is often the central focus of any company’s marketing campaign. Small businesses need great social media marketing campaigns just as much as big businesses do.…

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Creating a Solid Online Marketing Campaign with The Help of a Professional Marketing Firm

A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing when the conducted separately. The following are some steps you can take towards creating the campaign. Define your online marketing target We often engage in…

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Marketing Tips To Get Your Small Business Off The Ground

You just started your small business and have the foundation built. Now what? It’s time to promote your business and acquire customers. Marketing is essential to the success of any business, but for a small business, it could mean the difference between succeeding or failing. To maximize your marketing efforts, try these marketing tips. Marketing…

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Paradux Media Group receives 2013 Oregon Excellence Award

FOR IMMEDIATE RELEASE: Paradux Media Group has been selected for the 2013 Oregon Excellence Award amongst all its peers and competitors by the US Institute for Excellence in Commerce (USIEC). Each year the USIEC conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry…

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Is it Time to Hire an Outsider Internet Marketing Firm?

Did you know that, according to Google, at least 88% of people searching for local businesses on their smartphones call, or stop in, less than a day later? The importance of internet marketing can no longer be ignored. Whether on desktop PCs, laptops, or mobile devices, it is clear. A staggering number of people seek…

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Need SEO, Web Design, and Advertising From One Company? No Problem

When your business starts to have a presence online with a website, social media, or blog, there are a lot of moving targets and important pieces to the puzzle. How easy is it for your potential customers to find you? Is your site optimized? Is your logo appropriate, and does your website need a makeover?…

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Launching a New Business: Unique Ways to Announce Your New Venture

After months of planning and preparation, you’re ready to launch your new business and make your new business announcement. Now you need to focus on bringing in customers and developing a loyal foundation. That’s easier said than done. Is print advertising worth the money? Will online advertising bring in enough local customers? With seemingly endless…

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Email List Building Techniques Influence Your Brand Reputation

OK, confession first — because we work hard to build legitimate double-opt-in lists for our business and our clients, I’m more militant about this than the average person might be, but…aren’t you as sick as I am of getting spam email that you never asked for, doesn’t enrich your life, and just wastes your time?…

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Beyond the Pond Blog Named to 25 Excellent Blogs on Local Search & SEO

Congratulations to Co-Owner Mike Frey! His blog, Beyond the Pond, was just named as one of 25 Excellent Blogs on Local Search and SEO at Upcity Tips. Organic search is no longer just the domain of eCommerce and national businesses. Local search is a viable and necessary tool in any local business owner’s visibility toolkit. With the…

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Local Search – On Line Reviews – Google Places For Business

It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and brick and mortar, where sales themselves are becoming more and more social in themselves. Given the high search priority to review communities like Google, Yelp,…

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Mike Frey, President of the Eagle Point & Upper Rogue Chamber of Commerce

Our very own co-founder Mike Frey assumed the 2013 Presidency today of the Eagle Point & the Upper Rogue Chamber of Commerce. During the next year, Mike will be focusing on growing the chamber, focusing the community on the local businesses that make up the infrastructure of the Upper Rogue community, and encouraging everyone to…

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New SEO Team at Paradux Media Group

We’re so excited to have brought on a new SEO Team here at Paradux Media Group! We are now offering SEO Packages for LOCAL businesses, organic search, corporate sites, as well as eCommerce sites. If you’re not happy with the website traffic you’re getting on your website, our new organic SEO team can help. Take a…

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Local Search: SEO Google Local Business Search

The Importance of Local Search For Local Business A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search.  The study also shows 25% of Yahoo and Bing searches are local search. Two years ago, Google reported that 20% of all Google searches (on…

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Simple Google AdWords Tips For Small Local Business

Like most local business marketing, the results must remain a mystery…. Most of us are aware of the famous quote by John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  It’s easy for you to feel that way about your marketing, but you can stack the…

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Facebook Ads

Does your business utilize Facebook Ads? With the adjustments that Facebook has made in their Facebook Advertising, and the ease in which to create and target your demographic, I don’t see why a small local business shouldn’t try Facebook Advertising.  We’ve found that for several businesses it’s a great way to not only build ‘likes’ but to…

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