Marketing and Advertising

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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Is Your Website Capturing Your Reader's Interest

Is Your Website Capturing Your Reader’s Interest?

Gaining your reader’s attention in our fast-paced society can be a challenge. If you own an online business, you want to make sure your website is capturing your reader’s interest. You have to get your products and services in front of your customers, but just how do you do that while competing with all the… Read More

Is radio advertising right for my business

Is Radio Advertising Right For My Business?

There was a time when it seemed like traditional media, such as television and radio advertising were on their way out as far as marketing was concerned. Everyone saw the advantages of digital media and quickly hopped on the bandwagon. However, they were soon to find out that traditional advertising still had a place in… Read More

your business isnt too small to hire an advertising agency

Your business isn’t too small to hire an advertising agency

A successful small business has two essential elements to it. One, the core service or the product. Two, marketing and advertising. A mediocre product or service with great advertising will always outsell a great product with mediocre advertising. Time and time, advertising has proven it’s worth. Who doesn’t like Apple’s commercials? They’re beautifully woven around… Read More

how to create a compelling email campaign

How to Create a Compelling Email Campaign

It’s never a good idea to spam the subscribers or customers that you have on your email marketing list. However, you do want to stay in contact with them so that your business stays on their radar. How can you accomplish this and actually create value for your recipients? The answer is by focusing on… Read More

Connecting your brand with social media advertising

Connecting Your Brand With Social Media Advertising

Connecting a brand with a well-received online presence is not a task that is easily achievable overnight. Knowing how to properly and effectively connect with your brand when considering social media advertising is essential to maximize your online reach and your ability to attract new followers and prospective customers. Social Media Advertising Strategies. Research Your… Read More

utilizing your customers mobile devices is easier than ever before

Utilizing Your Customer’s Mobile Devices is Easier Than Ever Before

Most people already know about the importance of serving mobile users. Mobile users can account for anywhere from 20 to 50 percent of the site’s total traffic. While the audience varies from business to business, the constant for most businesses is that they are not utilizing the features of mobile devices to connect and engage… Read More

online marketing stategy image

Making the Most Out of Your Online Advertising Budget

How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline media to digital media as well as the growth of paid social advertising. As a… Read More

content marketing strategy

Digital Marketing Tips for WordPress Users

  Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that… Read More

Online Marketing Campaign

Creating a Solid Online Marketing Campaign with The Help of a Professional Marketing Firm

A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing when the conducted separately. The following are some steps you can take towards creating the campaign. Define your online marketing target We often engage in… Read More

Why Hiring a Professional Marketing Firm Can Pay Off Big

Why Hiring a Professional Marketing Firm Can Pay Off Big

Whether you are a small or midsize business in the Southern Oregon area who is looking to grow their business, you will need to drive the kind of traffic to your website that results in solid leads. While it may appeal to you to hire a cheap freelancer or an individual who charges rock-bottom rates… Read More

Small-Business

Marketing Tips To Get Your Small Business Off The Ground

You just started your small business and have the foundation built. Now what? It’s time to promote your business and acquire customers. Marketing is essential to the success of any business, but for a small business, it could mean the difference between succeeding or failing. To maximize your marketing efforts, try these marketing tips. Marketing… Read More

Oregon Web Designer

Why Choose an Oregon Web Designer?

There are local Oregon web designers available who can create a unique and easy to use website for your business. There are great reasons to hire a local web design company rather than a business that is located overseas. You Can Meet Oregon Web Designers in Person By hiring someone locally, you can meet with… Read More

photo credit: <a href="https://flic.kr/p/dV5KXX" target="_blank">mkhmarketing via Flickr</a>

6 Crucial Tactics for Small Business Success in 2015

Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last  years. If you haven’t changed your marketing tactics in relation to those changes, now is the time. Here are 6 crucial tactics that will help your small business succeed in 2015. 1. Social… Read More

<a href="https://www.flickr.com/photos/eversheds/4147178038" title="Wood Street Exterior 3 by Eversheds International, on Flickr">photo credit Eversheds International via Flickr</a>

Social Media Strategy for Law Firms

Social media strategy for law firms often isn’t a priority for attorneys. Some feel it is because there is a crowd of online attorneys, advice blogs and social pages to compete with. In an industry where you have a finely-targeted audience, investing time and effort in social media networking can actually give you an advantage… Read More

brand books examples

Brand Books Examples – Vote for Your Favorite!

Brand books examples aren’t the easiest to find, but if you’re trying to write your own brand book — find them you must. I’ve been a long time collector of brand books examples since well before I started writing my book, Finding Brand: The Brand Book Tutorial, which shows elements from real brand books and… Read More

brand narrative

What is a Brand Narrative?

I often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative doing for my business? Simply put, your brand narrative provides context to your team, continuity… Read More

best brand book examples

Best Brand Book Examples List

Often, the best brand book examples are the ones that you can find.  Other times, the best brand book examples are the ones closest to your industry. And still other times, the best brand book examples are the ones that are most closely aligned with your ideology. So what are the BEST brand book examples,… Read More

oec-logo

A Savvy Marketer’s Guide to Advertising by Paradux Media Group

In partnership with Southern Oregon University’s Small Business Development Center, the Oregon Employer Council is pleased to bring you an information packed seminar regarding the utilization of Social Media and Marketing. The Presenters, Paradux Media Group is a full service advertising agency specializing in delivering a message that will help your business stand out from… Read More

brand-thrice

Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice

Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and “immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand… Read More

Image Courtesy of <a href="https://www.flickr.com/photos/99412338@N02/">katereeve</a> on <i>Flickr</i>

The Steps to Success: Using Customer Profiling as Your Brand’s Secret Weapon

The purpose of all marketing is to reach out and generate interest in what you have to offer, thus bringing more business in. But who should you reach out to? A scattershot approach will ensure that somebody who sees your materials will take steps to learn more, but for every lead, money is being wasted… Read More