Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Google SGE: The New Search Generative Experience

The world of technology, including the internet, is constantly evolving. Though Artificial Intelligence isn’t novel, the debut of ChatGPT and other related AI innovations to the masses in 2023 revolutionized the landscape. At Paradux Media, we maintain a forward-looking stance, anticipating emerging trends. One innovation poised for mainstream adoption is Google’s groundbreaking Search Generative Experience…

Read More about Google SGE: The New Search Generative Experience

Do You Have a Website?

71% of businesses in 2023 have a website. That’s a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn’t account for all the consumers who shop online, either. Regardless of the size of your business–from a…

Read More about Do You Have a Website?

Marketing that Overcomes Short Attention Spans

The average attention span in 2018 was a whopping 47 seconds; presumably, today, it is less than that. With such an incredibly short time to grab a person’s focus and capture their interest, what strategies effectively attract and convert today’s consumers? Effective marketing that overcomes short attention spans is challenging but necessary for business success.…

Read More about Marketing that Overcomes Short Attention Spans

Understanding the Customer Journey

In the dynamic landscape of modern commerce, understanding the intricacies of customer behavior is paramount to the success of any business. The customer journey is a concept that has become the compass for companies seeking to create meaningful interactions with their audience. Understanding the customer journey and exploring how you can apply this to your…

Read More about Understanding the Customer Journey

2023 Holiday Retail Sales Forecast and Tips

Halloween may have just been minutes ago, but for retail companies, it’s already time to bring in those critical holiday sales. Despite being in an inflationary economy, forecasts for holiday sales in 2023 are looking bright and merry. According to Deloitte’s 2023 holiday survey, customers plan to make the most of their gift-giving opportunities. Survey…

Read More about 2023 Holiday Retail Sales Forecast and Tips

Want a Business Website That Makes Money?

In today’s digital age, a website is no longer optional for businesses—it’s necessary. However, simply having a website isn’t enough. To succeed online, your website needs to do more than exist; it should make money for your company. But how do you achieve this? The answer lies in optimizing your website for maximum profitability. Here…

Read More about Want a Business Website That Makes Money?

Is it Time to Change the Channel on Your Marketing Strategy?

Marketing channels are the different tools or platforms that businesses use to reach their target audience. They are crucial for promoting what a company offers and introducing products and services to new potential buyers while highlighting the benefits of the company’s brand. Our team works closely with our clients to determine the best marketing channels…

Read More about Is it Time to Change the Channel on Your Marketing Strategy?

Rebranding Your Business: Staying Relevant and Thriving

Recently, 7-Eleven announced a transformation to its iconic Slurpee beverage–something just about anyone who has grown up in America (or any other country 7-Eleven is in) has likely had at least a few times in their lives. Why would a company with an already successful product spend time and money to rebrand it? Because in…

Read More about Rebranding Your Business: Staying Relevant and Thriving

Why You Should Share Your Testimonials

Are you looking for ways to boost your business’s success? One simple yet powerful method is sharing customer testimonials. In today’s digital age, customer feedback can make or break a business. People trust other people’s opinions more than they trust a company’s advertising. That’s why sharing customer testimonials can be a game-changer for your business.…

Read More about Why You Should Share Your Testimonials

Why Understanding Your Audience for Successful Marketing

As a business owner or leader, you know that advertising is a crucial component of your overall marketing strategy. But in order to create an effective advertising campaign, your work must begin by understanding your audience. Knowing who your customers are, what they need, and how they make buying decisions can help you tailor your…

Read More about Why Understanding Your Audience for Successful Marketing

How People Search the Internet

Understanding how people search on the internet will help you and your marketing agency create a website that your current and prospective customers find easily. While most searches will be a combination of those described here, understanding how people search for your business or the products or services you sell will give you the information…

Read More about How People Search the Internet

Is it Time to Update Your Website?

If you’re asking this question, the answer inevitably is “Yes!” You’ve likely done something to revamp or reinvigorate your physical presence–from repainting the interior to updating the menu or installing new signage. To be effective, your online presence requires regular improvements, too. It may seem a bit more daunting to update your website, particularly if…

Read More about Is it Time to Update Your Website?

Does Influencer Marketing Work?

Influencer marketing seems to be all the rage in the world of advertising right now.  In 2022, the influencer marketing industry reached $16.4 billion.  The concept isn’t new.  You likely have memories of watching television commercials featuring celebrities to entice you to purchase cosmetics, jeans, soft drinks, cars, and more.  Influencer marketing takes that concept…

Read More about Does Influencer Marketing Work?

Sorting out Social Media Options for 2023

Are you looking for ways to up your social media game in the coming year?  Social media is becoming one of the primary ways customers learn about products, services, and businesses and make buying decisions.  What makes social media different than other marketing channels is two-way communication and engagement.  Through social media, businesses can actively…

Read More about Sorting out Social Media Options for 2023

Achieve Success in the New Year

The transition from December 31 to January 1 is more than just the passing of another day or even another month. Ringing in the new year is a celebratory event that brings forth a new calendar filled with hope and promise. As you and your team recover from the hustle and bustle of the holiday…

Read More about Achieve Success in the New Year

Social Media Etiquette Unspoken Rules

Many businesses use social media as a fun way to connect and interact with their customers.  In general, social media is more informal than other types of advertising, yet there are guidelines you can use to make it more effective.  We refer to these as the unspoken rules of social media etiquette. First, here are…

Read More about Social Media Etiquette Unspoken Rules

Avoiding FOMO in Your Modern Marketing Strategy

In the business world, it’s common for executives to feel change is inevitable, and implementing new technologies and strategies in all aspects of their company is imperative for survival, let alone success.  Jeff Bezos said, “What’s dangerous is not to evolve.”  When companies scramble to change their plans regularly, it’s easy for managers to experience…

Read More about Avoiding FOMO in Your Modern Marketing Strategy