Press Release

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

ducks-flying
press release, press management, earned media

The Real Purpose for Press Releases

OK, I’m going to let you in on a little secret… Press Releases aren’t just for inviting the press to press conferences anymore. In today’s online and mile-a-minute world, press releases often substitute for journalist research and article crafting. It is not at all uncommon for a press release to form the basis of the… Read More

small business saturday

Are You a Part of Small Business Saturday?

Have you heard of Small Business Saturday? It takes place on the Saturday after Thanksgiving. And it’s a movement that is growing. The concept is simple: A day to come together in support of the small businesses we love. The businesses that are the heartbeat of our communities and local economies. That day is November 27, 2010—the… Read More