Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Why Twitter? Maybe for the News
While everyone talks and talks about how you should use social media, and if you follow their 10 steps you’re sure to succeed if you pay attention the one category that is using twitter the right way is our local journalists. That alone is why you the local small business owner should be involved in…
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you’re really missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field I can’t help but think of the comparisons with social media. Some of the traditional football fans and writers complain that they’re offense is…
Are You a Part of Small Business Saturday?
Have you heard of Small Business Saturday? It takes place on the Saturday after Thanksgiving. And it’s a movement that is growing. The concept is simple: A day to come together in support of the small businesses we love. The businesses that are the heartbeat of our communities and local economies. That day is November 27, 2010—the…
Where is Your Audience?
So as a small business owner where is your audience today? There was a time years ago when you could buy a ad in the Saturday local paper and get a decent ROI. If you weren’t a fan of print, and were looking to build some Top of Mind Awareness (TOMA) you could reach out…
Social Marketing: Why it matters.
We do believe that social media and social marketing has radically altered advertising. We believe that social media can level the playing field between Madison Avenue and local business owners. It’s not a fad, the landscape of social media has changed dramatically over the past three years, and what we see today will dramatically change…
Using Social Media Branding Strategy to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for the small business owner, it’s important to embrace the social media revolution and use it just as with traditional media, the correct way. Just as there are keys to success in “Traditional Media”, there are…
Keeping Media Buying Simple
For most small business owners dealing with media buying is like dealing with an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to getting the most out of your media buy. AQH, GRP’s CPM, CPP and that was before web banners, unique…
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