Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
WordPress Tutorial: How to Make a WordPress Post [VIDEO]
In this WordPress tutorial video Tisha Oehmen demonstrates, step by step, how to make a WordPress post . If you’re unfamiliar with WordPress this WordPress tutorial video will get you started by showing you how to navigate the Add New Post screen and make your first post. What You’ll Learn in this WordPress Tutorial: Learn how to…
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WordPress Tutorial: How to Backup with WP Complete Backup [VIDEO]
Backing up your WordPress website is one of the most critical, and often overlooked steps. In a self-hosting situation, it is not uncommon for hosts to keep backups of the FILES, but very rarely do they automatically keep a backup of your WordPress database. And as important as the files are…the database is CRITICAL. The…
Three Steps in Creating an Effective Brand Bible
Putting together a brand bible is a tedious job. Especially if you have sub-brands, you have a lot of things to take into account. Most companies resort to just compiling definitions and technical guidelines. But a brand bible is more than just a compilation of descriptions; it narrates the story of your brand. Every company…
Free and Easy-to-Use Animation Tools That Will Amp Up Your WordPress
Long ago in a Merry Melody land far far away, there were animators who used to slave away at their desks, drawing frame by frame pictures of dancing princesses, hopping bunnies, singing canaries and running horses. They used the zoetrope, rotoscope and even flip book techniques to bring their drawings to life. Animating was a…
What is a Brand Book?
What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and…
Top 15 Finding Brand Blog Posts in 2012
I have a confession to make, somehow I blinked and January was G-O-N-E! Has that ever happened to you? I had intended to do another recap of the most popular blog posts on the Finding Brand Blog in early January. But, it appears that ship has sailed. So, a month late, here’s the annual recap…
Effective Branding – Creating Compelling Product Identity
A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that? Successful brands start with a story that…
Annual Strategic Marketing Plan Template
Ever look around madly for the ideal Annual Strategic Marketing Plan Template? I know I have — more times than I care to admit. Some are too involved for most companies (literally, there are 625 page books written on the topic). Others worry more about tactics than strategies. Some forget the most important part —…
4 Critical Components to Successful Brand Management
Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase “Brand Management” sounds like an obscure, highly technical body of knowledge. To make matters worse, the normal online resources for learning about a concept do a poor job explaining what it is. But the reality is that successful…
Your Brand is About Emotion
I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like. In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this…
The Green Dragon of Twitter
For three years I carried a MacBook Air for business and travel. I loved it, the only issue was that I needed to run Microsoft Office software for my work with several clients. I was thrilled when I got the news a few years ago that I could run Office 2007 on a Mac with…
Top 10 Finding Brand Blog Posts in 2011
I always enjoy reading the “top posts” posts on other blogs, so I thought it might be interesting (and timely) to take a quick look at the top 10 most viewed posts on the Finding Brand Blog for 2011. So, without further ado — here they are.
Brand Book Rules (or brand dos and don’ts)
An inevitable section of every Brand Book is the “Rules” section. This is the section of the brand book where you spell out, in excruciating detail, the dos and don’ts of portraying your brand imagery. It’s primarily used by your marketing partners, but the group that will need this section of the brand book the…
What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines
A brand book or brandbook, or brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide that outlines the brand’s visual and messaging standards, ensuring that all brand elements are used coherently and effectively across various platforms. Creating…
The Heavens Parted and Delivered the Brand Book
In December, I wrote a quick blog post called “Does Your Brand have a Brand Book?” in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog, and it’s obvious that there is a significant need for a brand guidelines template. The…
Brand Development Doesn’t Have to be Expensive
I’m continually amazed at how often we in the marketing profession, and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though, because in good times, it’s easy to spend a lot of money on updating your brand image. But having cash ready to spend isn’t a prerequisite to…
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Preserving Your Company’s Goodwill
There’s more to the Brand Book Tutorial Series, but this week, a diversion… We belong to a CSA (Community Supported Agriculture), which delivers us a box of fruits and vegetables every week. We’ve been quite busy the last few weeks and haven’t done as good a job as we should have keeping up with it.…