Tutorial

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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brand assets

Brand Book Rules (or brand dos and don’ts)

An inevitable section of every Brand Book is the “Rules” section. This is the section of the brand book where you spell out, in excruciating detail, the dos and don’ts of portraying your brand imagery. It’s primarily used by your marketing partners, but the group that will need this section of the brand book the… Read More

advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon

Preserving Your Company’s Goodwill

There’s more to the Brand Book Tutorial Series, but this week, a diversion… We belong to a CSA (Community Supported Agriculture), which delivers us a box of fruits and vegetables every week. We’ve been quite busy the last few weeks and haven’t done as good a job as we should have keeping up with it…. Read More

brand book, brand guidelines, identity guidelines, brand bible, co-branding guidelines, brand usage guideline

What’s the Difference? Brand Book, Brand Guidelines, Brand Bible, and Identity Guidelines

A brand book is the physical manifestation of the living, breathing concept that is your brand. Without a guiding document, the Brand can spin out into an inconsistent set of representations. In an attempt to slow that process, Marketing Departments often develop Brand usage guidelines.  These guiding documents have a lot of names: Brand Book,… Read More

rubber-duckie

The Heavens Parted and Delivered the Brand Book

In December, I wrote a quick blog post called “Does Your Brand have a Brand Book?” in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog, and it’s obvious that there is a significant need for a brand guidelines template. The… Read More

brand development

Brand Development Doesn’t Have to be Expensive

I’m continually amazed at how often we in the marketing profession, and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though, because in good times, it’s easy to spend a lot of money on updating your brand image. But having cash ready to spend isn’t a prerequisite to… Read More